Data Collection Methods

Determine the best method for collecting data from a specific audience using paper based or online surveys, focus groups, ethnographic research, and other forms of market research. We cover all forms of data collection and market research.

Featured Articles

Skills in Qualitative Market Research Interviewing
Interviewing is the most widely used method of data collection in qualitative market research. Click for full article...

What is Qualitative Research?
Find out more about qualitative research - what it is, when to use it, and more. Click for full article...

Dry Run – How to do a dry test, a damp test, and a wet launch
Reader’s Digest created a systematic and disciplined approach to testing new products, primarily because of creation of expensive one-shot books—and testing began long before a product saw the light of day. Click for full article...

What is Quantitative Research?
This article will give you a good understanding of research types and the unique aspects of Quantitative Research. Click for full article...