Direct Mail Articles

If you're looking for information on direct mail marketing, you've come to the right place. In the direct mail channel, you will find helpful direct mail articles, tools, and links. Explore the development of post card campaigns, brochures, sell sheets, targeted lists, and proven offers that can enhance the results of your next direct mail campaign.

Featured Articles

Lift Response with These Direct Mail Techniques
It has been said that successful direct marketing is more art than science. Whether you subscribe to this philosophy or believe in the tried and true systematic approach, one thing is certain - there are established techniques proven to lift response. Click for full article...

Developing an Effective Newsletter
Creating an effective newsletter takes more than simply having an idea. Many companies provide newsletters strictly online and not in printed form. As a result, many prospects and customers may never receive or open a valuable newsletter. Click for full article...

7 Direct Response Techniques Guaranteed to Improve Your Results
The most successful direct response marketers use the same winning techniques over and over. In addition, they are continually working to improve their response rates - never quite satisfied with their results. Below are seven of the most popular direct response techniques. Click for full article...

Consistency is Key in Direct Marketing
Getting your direct mail to produce results is based upon numerous factors. There are multiple benefits to using your direct mail in a consistent manner. Click for full article...

Test Your B2B Direct Mail Offers To Boost Response
The secret to success in business-to-business direct mail lead generation is testing. Click for full article...

Direct Mail Strategies: How To Get a 50% D.M. Response
Did you know that your clients and customers are getting hit with approximately 3,000 advertising messages a day! This barrage of advertising noise is making it increasingly difficult for prospective customers to hear what your business has to offer. Click for full article...

Direct Mail as a Political Campaign Marketing Tool
Find out what role direct mail plays as a political campaign marketing tool. Click for full article...

Increase Response Rates a Double Window Envelope
Find out how to leverage a double window envelope to improve your direct mail response rates. Click for full article...

Putting Your Picture on A Real US Postal Stamp
Learn about this feature offered by the United States Postal service. Click for full article...

Direct Mail Success - Clone Your Best Customers
If you want to increase your revenues and lower your cost of acquiring new customers using direct mail, then I invite you to learn from my mistakes. Click for full article...

Prevent Your Direct Mail from Becoming Trash
Is your direct mail ending up in the trash? Find out how you can make sure that your next direct mail campaign is successful with tips on getting your mail opened, read, and acted upon. Click for full article...

Use post-it-notes to increase response rates
The United States Postal Service has launched repositionable sticky-notes that can be added to most direct mail pieces. Read on to learn about the power of post-its. Click for full article...

Personalize Your Direct Mail to Increase Response
By personalizing your direct mail envelope with a hand-written address, you can increase your response rates significantly. In today's automated mail environment, customized envelopes are unique and generate attention. Click for full article...

Direct Mail - What to Expect
Trying to get your arms around direct mail? Here's what you can expect when it comes to open rates, target audiences, and more. Click for full article...