Case Studies - Direct Marketing

Featured Articles

The Case Study: A Powerful Marketing Tool You Probably Aren’t Using
The case study is a powerful marketing tool. In this article from Lanny Udell and Bonnie Ayers Namkung, you'll discover the power of case studies. Chances are your company has a wealth of success stories that never made it beyond the employee newsletter. While they may be great for company morale, these defining stories can also be the tipping point in winning the hearts and minds of new customers. Click for full article...

Measuring Accuracy of Your Address Data
This case study looks at how to improve the accuracy and deliverability of your address data. Click for full article...

Exciting Results from Red Envelope
RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. Click for full article...

E-mail marketers find that old DM practices help!
Even with the advent of technology, existing direct marketing principles stand the test of time. Click for full article...

Building Profits With Relationship Marketing
Business-to-Business test program shows increased orders for manufacturer. Click for full article...