7 Direct Response Techniques Guaranteed to Improve Your Results

Use these simple techniques to improve your response.

The most successful direct response marketers use the same winning techniques over and over. In addition, they are continually working to improve their response rates - never quite satisfied with their results. Below are seven of the most popular direct response techniques.

1. Craft sentences so they're short and and make your copy simple, using short words that are 6 letters or less 65% - 75% of the time.

2. Avoid long paragraphs. Six lines or more in a paragraph are too many. Shorter paragraphs improve the overall flow and are easier to read.

3. Insert a paragraph that consists of a single sentence - something you wish to emphasize. It should be evocative or compelling.

4. Draw attention to key points in your piece by bolding text, using a second color, or using a call out box.

5. Sell the sizzle, not the steak. In order to provide a compelling reason for your audience to try or buy your product, you need to focus on benefits not features.

6. Use specifics. You'll notice that the best direct marketers use headlines like, "In the first thirty days I generated $38,746 in just 15 minutes a day." These statements sound incredibly convincing and gain the reader's attention.

7. Give something of value to your prospect. A free report, bonuses, and so on, create a sense of attachement with prospects. The giveaway should have a perceived value.

To build an effective direct marketing campaign, your copywriter must continually work to improve your direct response techniques. Those mentioned above are used by the best direct marketers. Use them, experiment, run split test and determine which methods work best for you poducts and services.