Direct Marketing

Learn the fundamentals of direct marketing including; copy, audience segmentation, messaging, direct marketing offers, and more. Our direct marketing experts are here to help guide you through your most difficult marketing challenges.
Featured Articles

Do Free Trials Really Work?
Many companies offer free trials of their products and services. This type of offer can be particularly effective for a variety of products and services. If you're considering using a free trial offer, be sure to make participation simple. Click for full article...

How To Choose a Postcard Marketing Company
You want a postcard marketing company that cares about your success. Make sure the service you select takes the time to get to know you, your goals and the audience you want to attract. Click for full article...

Be Direct - Profile of Direct Marketing Consumer
Learn valuable statistics and information about direct marketing consumers that can help you improve your direct marketing results. The more you know about your consumer, the better your likelihood to sell them on your products or services. Click for full article...

Free Direct Marketing Tools

2009 DM News Essential Guide to Lists, Database Marketing, and Data Services PDF
This year's DM guide is better than ever. There are few disciplines that can claim to underpin the very fabric of the direct marketing world like the successful management of lists and databases and this guide reveals all. Click here...

Strategies On Growing Your List Without Compromising Your Opt-In Policies PDF
UOf the many topics on the mind of email marketers these days, growing a company’s email list is undoubtedly one of the hottest. After all, isn’t that one of the main goals of your email marketing campaigns: to keep your customers and subscribers updated about your company and to increase the number of people who you reach with your email campaigns? Click here...

The Junk Fax Prevention Act PDF
Even though this policy was enacted back in 2005, many marketers are still not fully compliant. Find out what you should be doing when marketing via fax. Note that the term "established business relationship" has been more clearly defined. Click here...