List Management Articles

Featured Articles

Zero In on the Right Direct Mail Lists
You can boost your chances of attracting subscribers to your new magazine by asking your list broker for specific information tools. Click for full article...

Target New Clients With Direct-Mail Lists
Target new clients with direct-mail lists: the direct-mail list can make or break your marketing campaign. Here's how to find the best for your business - to- business corner. Click for full article...

The Seven Rarely Told Secrets About Mailing Lists
When direct mail experts get together to discuss what they learned through the years, they trade information with one another that's rarely written about or told to others. Here are seven of their gems. Click for full article...

How to Find a Good List Manager for Direct Mail
If you're looking for a list manager, you have no doubt taken the trouble to prepare a set of standards for what you want from a good one. Click for full article...

Using an Opt-In List to Optimize Your Marketing
Learn about an essential marketing tool, the opt-in list and how to use it to optimize your marketing. Click for full article...

Unlock Customer Information
Targeted communications that really sell depend on understanding and correctly using customer permissions, preferences and suppressions. Click for full article...