Market Research

Learn the fundamentals of effective Market Research including; data collection, data analysis, sample sizing, and more by reading articles submitted by market research experts. From basic research methods to competitive intelligence, we have the resources you need.

Featured Articles

Collecting Information on Your Competitors
Discover the Do's and Dont's of competitive intelligence. This article provides an outline of what methods are considered illegal and gives you ideas for gathering information in and ethical way. Click for full article...

Where Consumers Do Their Product Research
If you're wondering where consumers get their product information, you should see report summary. Click for full article...

Only One Survey Question Matters
Discover what survey question is the best predictor of future purchase behavior. Click for full article...

Most Popular Market Research Products

Online Survey Software for Marketers
One Minute Poll is you online survey solution. Discover how you can create online surveys, college real-time data, and analyze your results quickly and easily. Click here to learn more...

Marketing Expert: Recommended Resources

Smart Survey Design
This guide provides information on writing successful and effective survey questions, creating survey flow and layout, calculating response rates, tips for increasing response rates, and the pros and cons of online surveys. (Plus an appendix of links and works cited for additional help in survey design). Click here...

eMarketer
Data, research, and analysis on e-business, online marketing, and emerging technologies.

Forrester Research
Forrester Research is a leading market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers.