The Top 10 Marketing Tips
of All Time
With more than a decade of experience in marketing, ranking from pay-per-click
to direct mail, I’ve seen a lot of failures and far more successes
when it comes to marketing.
Today, the art of marketing is far more complex than it once was. However,
many of the same basic principles still apply. Too often, professional
marketers and small business owners overlook the basic techniques that
have separated successful campaigns from those that never turn a profit.
Here is my all time list of effective marketing tips.
Know your audience. Successful campaigns get that way because marketers
know their audience. They fully understand their needs, how to help meet
those needs and how to create demand. Knowing and understanding your audience
through proper market segmentation means a well targeted campaign that
generates a profitable return.
Focus on the offer. A marketing offer is the driving force of marketing
promotions that drive results. In fact, market testing has proven that
the offer is the most significant criterion for conversion. Focus on your
offer if you want to be successful.
Split test. Never ever run a campaign without testing something. One
of the most common is a split test which allows you to simultaneously
test two versions of something. It can be a web page, post card, or email.
Split testing is essential for improving performance.
Never work alone. The most creative ideas come from working with other
creative people. Don’t feel like you need to have all the answers
or great ideas. You may start with an idea, but an open dialog with creative
individuals will make it better.
Don’t sell on price. I’ve seen so many marketers fail because
they sell on price alone. This leads to a discounting war, lower profitability,
and often bankruptcy. Rather, focus on creating so much value that the
perception of price becomes insignificant.
Consistent messaging. Consider the entire user experience before you
launch a campaign. From email to website to offer, is the prospect having
a consistent user experience? If they are, your campaigns stand above
98% of others.
Create value after the sale. As marketers, it’s our job to understand
our market segment and build relationships, not dump people off at the
front door of our store and walk away. Focus as much of your energy on
building relationships with customers as you do prospects.
Test. Test. Test. In addition to split testing, you should consider multiple
forms of testing in each marketing discipline. For direct mail, test headlines,
offers, copy, time of direct mail drop, etc. Consider testing a life long
Integrated Marketing Works Best. You can’t rely on one form of
marketing to carry you to success. It’s okay to generate most of
your leads or sales through PPC marketing if you will but what happens
when that dries out? Use multiple media sources to meet your goals.
Nothing can replace experience. You can run out and hire all of the best
consultants in the world, but you still have to do the work. Nothing can
replace actual experience. It will make you a stronger marketer and more
successful in the long term.
Apply these helpful marketing tips if you want to be truly successful.
These techniques and tips are applied by successful marketers on a daily
basis. The result is an ever growing success rate of marketing success.
About the Author
Are you looking for marketing
tips that will take your marketing to the next level? Visit the
tips blog for helpful information, tools, and marketing secrets
you won't find anywhere else.
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