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Press Release Articles

Write effective press releases, media advisories, pitch letters, and more. Begin by reading a press release related article from one of our media experts.

Featured Articles

5 Press Release Tips That Get Your News Noticed
The media is so inundated with press releases, potential story ideas, and constant communication, that getting noticed can be a challenge. Read this article to discover five tips that can help you get your release noticed by the media. Click for full article…

Writing a Press Release: The Media’s Dirty Little Secret
Today, businesses are using press releases to communicate everything from new partnerships to new products to quarterly or annual earnings. Learn about writing an effective press release that gets results regardless of the subject matter. Click for full article…

How to Get Your Press Releases Read by Reporters
Reporters today are attempting to do more with less. As one of the few professions that lives and breathes on deadline, reporters are looking for reliable information in a digestible format. Find out how you can cut through the press release clutter and get noticed. Click for full article…

About Steven Smith

Steven M. Smith, Partner and President, graduated The Art Institute of Vancouver for Web Design & Interactive Media, Graphic & Web Design and has been featured in the Province Newspaper and the Vancouver Sun for his articles on SEO for small companies as well as Company Branding musts and misses.

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