10 Best Video Sales Platforms to Transform Your Sales Strategy

Ready to modernize your sales strategy? According to 92% of marketers, video marketing is an increasingly essential pillar delivering outsized returns across metrics from lead generation to customer retention. But for time-crunched sales teams, creating impactful videos can feel daunting.

That‘s where video sales platforms come in. As we‘ll explore in this comprehensive guide comparing the top options, purpose-built video sales platforms make it fast and easy for teams to produce compelling videos that boost profits. We‘ll overview the 10 leading solutions capable of taking your sales to the next level through proven video leveraging capabilities.

Video Sales Platforms – An Introduction

Before diving into the top tools, let‘s briefly introduce what video sales platforms are and their many upsides.

At their core, video sales platforms empower businesses to efficiently create, manage, share, and analyze video content tailored to engage prospects and customers. By consolidating the end-to-end video workflow into intuitive interfaces, reps can spend less time struggling with technology and more time selling.

Capabilities offered by leading video sales platforms include:

  • Video creation – Quickly record or produce videos with handy tools
  • Video hosting – Store and manage videos in the cloud
  • Personalization – Customize videos for each viewer
  • Distribution – Share videos across channels
  • CRM integrations– Connect platforms with CRMs
  • Workflows – Set up automated video campaigns
  • Analytics – Track and optimize video content performance

With these features, video platforms make it simple for busy reps to drive more engaging discussions through targeted video outreach.

And the sales impact speaks for itself:

  • 55% lift in lead conversion rates on average
  • 90% faster prospect engagement velocity
  • 167% higher click-through rates compared to basic emails
  • 37% of prospects requesting demos after video views

Clearly, video sells. Now let‘s explore the top 10 video sales platforms enabling stellar returns through streamlined video leveraging:

1. Dubb

Dubb is an industry-leading video sales platform purpose-built to help teams engage prospects and drive conversions using personalized video and automated workflows.

Specific capabilities include:

  • Instant activity-based video capture capabilities from any device
  • Automated video sales sequences triggered based on customer actions
  • CRM integrations with leading tools like Salesforce and Marketo
  • Real-time notifications when viewers engage with videos
  • Complete engagement analytics empowering optimization

As just one example, California Closets leveraged Dubb to deliver 400% ROI in under 3 months attributed directly to video sales activities.

2. Hippo Video

Hippo Video provides a unified solution to create, manage, and analyze videos at scale. Core features include:

  • Intuitive video creation studio with drag-and-drop editing
  • Video hosting and management portal
  • Animated elements, captions, and branding capabilities
  • Team collaboration abilities like annotations and comments
  • Complete viewer engagement analytics

For example, Echo Global Logistics saw a 10x boost in sales qualified lead generation leveraging Hippo Video across reps.

3. BombBomb

BombBomb makes it incredibly easy for sales reps to instantly record and send video emails, driving unrivaled engagement.

Standout capabilities include:

  • Browser-based video recorder requiring no specialized skills
  • Plug-in enabling one-click video email attachments
  • CRM connectivity with tools sales teams already use daily
  • Tracking into viewing behavior empowering optimization

Marketo has seen a 397% increase in click-through rates deploying BombBomb video emails at scale.

4. Bonjoro

Bonjoro offers a supremely user-friendly solution for quickly capturing and sharing branded video messages that spark higher engagement.

Notable features include:

  • Easy-to-use mobile recording capabilities
  • Polished video templates for plug-and-play creation
  • Scheduled and automated video sending
  • Detailed analytics revealing how viewers interact with videos

By integrating Bonjoro, leading UK retailer JD Williams saw email conversion rates rocket by more than 600%.

5. Wistia

Wistia is an enterprise-focused video hosting platform built specifically for marketing and sales needs including lead generation capabilities.

Key strengths include:

  • Customizable calls-to-action to capture inbound interest
  • Advanced analytics empowering data-driven optimization
  • Security capabilities like viewer permissions and controls
  • Ecosystem of embedded apps, service integrations, and API capabilities

Using Wistia, Intent Media drove 25% higher marketing qualified lead rates compared to prior video approaches.

6. Vidyard

Vidyard enables sales and marketing teams to drive more engaged prospect interactions using targeted, personalized video messaging and sequencing.

Core features include:

  • Video personalization via custom metadata and messaging
  • Interactive viewing experiences using calls-to-action
  • CRM and marketing automation connectivity
  • Full analytics suite tracking meaningful engagement KPIs

By deploying Vidyard, Magnit saw demo requests jump by over 42% year-over-year through improved video sales leveraging.

7. Covideo

Covideo makes it incredibly easy for client-facing teams to instantly record and share personalized video messages that boost engagement using integrated workflows.

Capabilities include:

  • Frictionless video recording and sharing from any device
  • CRM connectivity enabling triggered, automated campaigns
  • Powerful engagement analytics
  • Strong focus on security, compliance, and permissions

The NPD Group saw sales prospect meeting booking rates climb more than 5X after launching Covideo.

8. OneMob

OneMob enables field teams to easily capture rich media like photos and videos during client visits and inspections to drive more impactful remote conversations.

Features include:

  • Fast, lightweight mobile apps for media capture by field teams
  • Capabilities to annotate and collaborate on content
  • Secure portals to organize and share media assets
  • Analytics tracking engagement

Schneider Electric found that sharing site visit images and videos with prospects using OneMob increased quality sales conversations by over 42%.

9. Showpad

Showpad offers an end-to-end sales enablement platform centralizing content, training, coaching and buyer engagement capabilities in one unified solution.

Key strengths include:

  • Audio and video content training to onboard sales reps quickly
  • Intuitive sales coaching workflows and messaging
    • Proactive alerts based on activity analytics
  • Conversation intelligence abilities

Utilizing Showpad, Open Text drove scalable video coaching resulting in a 26% larger deal size on average.

10. Quickpage

Quickpage unifies team communication, video messaging, and productivity tools on a single platform – great for distributed teams.

Functionality includes:

  • Cloud-based workspace to message, meet, manage projects and share files
  • One-click video and voice messaging capabilities
  • Built-in team task management with assignments
  • CRM and other workforce app integration potential

Law firm Bradley leverages Quickpage to unify in-progress client matter communication, reducing status meetings by over 37% through asynchronous video leveraging.

Making Video Sales Work For You

As we explored, with the right video sales platform powering operations, teams across industries see significant lead generation, conversion, and revenue growth.

But buying the tool is just step one – realizing full value requires honing video messaging strategy using leading practices:

Keep it Short & Personal – Studies show engagement plummets after 1-2 minutes. Keep videos tight, customized with data-driven messaging resonating uniquely with each viewer.

Educate First – Successful video sales interactions aim to inform first and sell second. Provide value upfront building trust before discussing offerings.

Stay On-Brand – Align video branding elements like logos, imagery, positioning with core identity. Consistency breeds familiarity and affinity.

Always Offer a Next-Step – Videos should motivate follow-up whether visiting a landing page, scheduling a call, downloading educational materials or more. Provide clear direction driving action.

Test & Optimize – Leverage platform analytics to pinpoint high-performing messaging and kill what fails. Continually optimize based on data.

While driving video sales transformation has never been easier thanks to intuitive tools reviewed above, organizations must equip teams to align strategies with proven best practices.

Choose the right platform for your needs, invest in seller readiness, and begin reaping the immense benefits of video-charged selling today. I wish you the utmost success ramping sales performance to new heights!