Selling on eBay can be a great way to start or grow an ecommerce business, especially when you choose products wisely based on marketplace trends and demand. So what sells best on eBay these days?
I analyzed listings data across all categories using ecommerce analytics tools to uncover the top performers. Below I‘ll share the 15 current best selling items on eBay along with key stats like sell-through rate, competition levels, average sales price, and viability factors.
My goal is to provide direction on choosing profitable products to sell on eBay this year based on hard data and marketplace insights. Let‘s dive in!
Top Selling eBay Items: The Data
For each best selling product, I‘ll share numbers that shed light on why the item performs so well and things to consider if you want to sell it:
- Sell-through rate (STR) – The average number of sales per listing over 30 days, indicating how fast items are selling.
- Number of listings – Total search results, a measure of competition.
- % Successful listings – Percentage of listings with 1+ sales, showing demand.
- Average price – The typical sales value, which affects potential ROI.
I sorted by highest to lowest sell-through rate, but also required a 70%+ successful listings measure, since some fast selling categories still have many unsuccessful listings.
Let‘s look at what‘s hot!
#1: Cables
STR: 38,680%
Listings: 2.1 million
Successful: 96%
Avg Price: $6.55
It‘s no surprise cables are blowing up on eBay. We always need charging cables, USB cables, auxiliary cords, and more to power our devices. With 2 million listings and fly-off-the-shelf sales, cables check the "hot seller" box.
The core issue? Extreme saturation and low price point make ROI a challenge. Still, tapping into specific niches like Apple charging cables or guitar cables may beat the competition.
#2: Men‘s Clothing
STR: 17,700%
Listings: 13 million
Successful: 89%
Avg Price: $13.19
Apparel is ubiquitous on eBay, and men‘s clothing items like graphic t-shirts, athleticwear, jackets, pants, and more sell at high volumes.
Nearly 14 million listings makes it extremely competitive though. Drilling down into niche styles and building unique listings is key here. Vintage band tees, for example, combine passion and nostalgia.
#3: Fragrances
STR: 16,213%
Listings: 810,000
Successful: 93%
Avg Price: $28.12
Scent is powerful. Fragrances tap into lifestyle aspirations and memories. Key brands like Calvin Klein and Armani perform well. With fewer listings vs. cables or clothes, the lower competition makes fragrances more enticing to sell.
Sample sets and gift packs around holidays like Christmas extend revenue. Just ensure authenticity given the prevalence of fakes.
#4: Computers
STR: 14,525%
Listings: 43,000
Successful: 83%
Avg Price: $328.19
Desktops, laptops, tablets…Computers remain essential electronics. While listings are low, sales velocity is very high. Refurbished office computers or Macbooks are profitable picks.
Be sure to note exact specs, operating systems, accessories, warranty coverage and more. Photos displaying any wear also build trust.
#5: Car Phone Holders
STR: 12,757%
Listings: 83,000
Successful: 94%
Avg Price: $7.80
Hands-free driving is safer driving. Car phone mounts suit our mobile lifestyle. Dashboard, window, mirror, and vent clip styles abound. Selling mounts compatible with leading phone models taps demand.
Offer cup holder mounts for extra convenience. Bundles pairing phone cases and mounts create packaging upsell opportunities.
#6: Wireless Chargers
STR: 9,597%
Listings: 120,000
Successful: 90%
Avg Price: $12.23
No wires, no problem. Magnetic, portable wireless chargers keep our phones, earbuds, and smart watches powered up. Their STR proves these innovative devices sell swiftly.
Multi-device and fast charging models stand out. Compatibility with late model iPhones or Samsung Galaxys ensure wide appeal. Bundles packaging charging pads and cases also attract.
#7: Necklaces
STR: 8,655%
Listings: 790,000
Successful: 97%
Avg Price: $9.58
Simply classic. Sparkling or understated necklaces complement outfits for women and men alike. Gemstone and diamond pendants retain timeless allure. Chains in yellow gold, white gold or sterling silver attract collectors.
Niche down into tennis necklaces, birthstone pieces, Italian gold chains, or necklaces from coveted brands like Tiffany & Co. Great gifting category too.
#8: Supplements
STR: 8,562%
Listings: 100,000
Successful: 89%
Avg Price: $18.81
Supporting wellness, supplements like turmeric anti-inflammatory pills, melatonin for sleep, CoQ10 for heart health, and glucosamine for joints have many buyers. Stress relief blends also gain traction.
Ensure certified supplement manufacturers. Multi-packs boost order values. Descriptions detailing ingredients and health benefits inform consumers.
#9: Vitamins
STR: 8,439%
Listings: 120,000
Successful: 86%
Avg Price: $12.89
Essential for good health, vitamins remain steady sellers. Multivitamins help fill dietary gaps. Targeted options address hair/skin/nails, bone strength, blood pressure, immunity and men's/women's health.
Shoppers gravitate toward recognizable brands like Nature Made, Centrum and Vitafusion. Call out certifications like FDA approval and GMP compliance.
#10: Socks
STR: 7,639%
Listings: 740,000
Successful: 84%
Avg Price: $9.22
We all wear socks daily. No-show, quarter, mid-calf, crew – socks match activities like running, hiking, soccer, nursing, and lounging around the house. Made of breathable fabrics like cotton, wool, acrylic blends they sell easily.
Mens and kids styles abound. For women‘s socks though, fun patterns and soft fabrics stand out, making it less saturated. Multi-packs also win.
#11: Fans
STR: 6,671%
Listings: 76,000
Successful: 96%
Avg Price: $78.75
Staying cool = top priority. Fans now offer bladeless technology, magnified airflow, whisper-quiet operation, oscillation/remote features, and portability too. Vornado, Lasko and Dyson top brands.
Industrial fans keep workshops breezy. Camping fans with battery packs meet outdoor recreation needs. Smart options with app controls gain users.
#12: Women‘s Clothing
STR: 6,473%
Listings: 13 million
Successful: 82%
Avg Price: $8.75
Among the most listed eBay categories, basics to dresses sell well across ages, sizes and styles. Common items like jeans, sweaters, skirts and tops move fast. Juniors clear latest trends. Maternity satisfies needs.
Dig into niche markets around occasion outfits, athleisure, petite/plus sizes, etc. Utilize detailed measurements. Show variety of photos on different models.
#13: Bracelets
STR: 6,311%
Listings: 1.4 million
Successful: 92%
Avg Price: $5.40
Stackable bracelets lend effortless style layered on wrists. Classic tennis bracelets with sparkling stones make timeless gifts. Charm bracelets carry personal meaning. Pandora builds modern popularity.
Men's leather, black obsidian, gold/silver chains occupyl this market too. Distinct handmade artisan pieces attract collectors.
#14: Action Figures
STR: 6,180%
Listings: 1.5 million
Successful: 75%
Avg Price: $12.89
Heroes come to life as action figures! Marvel, Star Wars, WWE, anime, retro toys…these evoke childhood nostalgia for adult collectors. Rare, new in-box items gain high bids.
Given the vast 1M+ listings though, specializing is key. Pursue figures from lesser mass produced waves. Handle carefully for condition.
#15: Smartwatches
STR: 5,139%
Listings: 210,000
Successful: 89%
Avg Price: $86.69
On-the-go assistants on our wrists, smartwatches have moved mainstream. Top makers Apple, Samsung, and Fitbit rule. Health/fitness tracking alongside text/call notifications have wide appeal.
Latest releases sell best. Cellular LTE connectivity gains fans. Ruggedized sports models also perform well for adventurers. Protective cases guard investment.
Finding Your Niche on eBay
So there you have it – a data-backed list of today‘s top selling items on eBay across all categories. As you dig in to potentially sell some of these products yourself, the key is drilling down into niche specialties and less populated spaces.
Broad categories on eBay like cables, clothing, jewelry, collectibles have millions of listings out there, making it ultra-competitive. Greater success comes from narrowing into smaller niches and diligently listing compelling unique products.
Maybe that‘s guitar cables within cables, or vintage tees within clothing. Take time researching sub-categories using eBay‘s advanced search operators to spy opportunities.
Building highly optimized listings then seals the deal on standing out. Imagery, verbiage, pricing all make a difference.
At the end of the day on eBay it comes down to 3 factors:
- Niching down – Lower competition products
- Optimizing content – Appealing listings
- Delivering value – Reasonable prices + good service
Implement those core strategies and your eBay selling success will shine through this year. Analyzing this list is simply a starting point for identifying possibilities based on top performing areas. Now get niche hunting!
Questions or thoughts on these learnings? Let me know in the comments!
