Unbounce Review (2024): How Good Is It?

Welcome to my in-depth review of Unbounce in 2024 – the popular landing page builder loved by marketers and agencies. By the end of this guide, you‘ll know exactly what Unbounce is, its standout features, how it compares to competitors, who it‘s best suited for, and most importantly – if it‘s worth using over other landing page tools.

What is Unbounce?

For starters, Unbounce is a software-as-a-service (SaaS) landing page builder launched in 2009 by Canadian entrepreneur Rick Perreault.

In simple terms, it allows anyone to create custom landing pages for their marketing campaigns without needing web design or coding expertise. You can build landing pages by dragging and dropping content modules into a WYSIWYG editor.

Some examples of what you can build with Unbounce include:

• Landing pages
• Optin forms
• Sales pages
• Coming soon pages
• Thank you pages
  -404 pages

And these landing pages can help you with:

• Lead generation
• List building
• Promotions
• Surveys
• Campaign microsites

Unbounce is fully hosted and managed in the cloud. So you don‘t need to worry about updates, maintenance, speed or security.

Now let‘s look at why over 15,000 brands and agencies actually use Unbounce and what sets it apart.

Why Use Unbounce? 5 Key Benefits

1. Incredibly Easy Drag and Drop Builder

Unbounce makes it effortless for anyone to build high converting landing pages in minutes through its intuitive drag and drop editor. No coding or design expertise needed.

You simply drag the elements you want from the left sidebar onto the landing page canvas – like Lego blocks! Stuff like:

✅ Headings
✅ Text paragraphs
✅ Images
✅ Buttons
✅ Videos
✅ HTML blocks
✅ Shape dividers
✅ Countdown timers

And then edit everything through a familiar Microsoft Word-style interface.

It‘s perfect for marketers and agencies who need to create landing pages themselves without burdening developers.

Unbounce‘s drag and drop landing page editor

2. Speeds Up Landing Page Creation

Speaking from personal experience, Unbounce cuts my landing page creation time down by 50-75%.

Because I don‘t need to fiddle with coding or switch between different systems, I can focus purely on the content, marketing strategy and conversions.

And if I want to make changes? I simply edit the page and hit publish again. With Unbounce I can set up landing pages from scratch in under 30 minutes.

This speed is game changing. I can swiftly capitalize on new opportunities instead of missing the boat waiting on development resources.

3. Mobile Responsive Landing Pages

Every landing page made with Unbounce is 100% mobile responsive out the box.

They automatically adapt to fit smartphones or tablets – so visitors get a flawless experience no matter the device. There‘s no extra work needed to optimize for mobile.

This is vital considering over 50% of traffic comes from mobile devices nowadays.

4. Popups, Sticky Bars & More

Unbounce isn‘t just limited to standalone landing pages. You can also embed elements on existing pages through their "Stickers" feature.

For example, you can add:

✅ Full screen welcome mat popups
✅ Targeted floating bars
✅ Slide-in forms
✅ Click triggered popups
✅ And more…

This unlocks more options to capture leads on your live site without sending them elsewhere.

5. Detailed Conversion Analytics

Unbounce comes packed with advanced analytics focusing purely on conversions. You get crucial metrics like:

✅ Page score
✅ Attention heatmaps
✅ Scroll reach
✅ Form drop offs
✅ Conversion funnels
✅ A/B testing

Allowing deep insight into lead quality and handling objections. So you continually make data-backed optimizations for higher conversions.

No more guessing in the dark.

Unbounce Packages & Pricing

Unbounce currently offers 3 paid packages:

Launch ($99 per month)

• Build up to 3 active landing pages
• Integrate with 1 domain
• 75,000 visits per month

Accelerate ($199 per month)

• Build up to 12 active pages
• Integrate with 2 domains
• 150,000 visits per month

Scale (Custom quote)

• Unlimited active landing pages
• Unlimited domain integrations
• Custom visitor allowance

They also offer:

• A free 30 day trial to test with no credit card
• Monthly and annual payment options. Annual works out 15% cheaper overall.

Custom enterprise pricing is also available for large teams. Speak to their sales team for a quote.

Out the box these prices are quite competitive compared to alternatives, especially once traffic volumes grow. But for early stage startups or side projects, even Launch may feel too costly at $99 per month.

Unbounce Integrations

A major plus point for Unbounce is its extensive integrations with other marketing platforms.

This allows you to connect your landing pages with your existing workflows. Some popular examples include:

• CRMs (HubSpot, Ontraport)
• Email services (MailChimp, Drip, ConvertKit)
• Webinar software (GoToWebinar, Demio, Zoom)
• Analytics platforms (Google Analytics)
• Payment processors (Stripe, PayPal)

Over 150+ native integrations are offered through the Unbounce App Marketplace. Saving you development time and hassle.

You can also connect custom APIs and Zapier for even more flexibility.

How Does Unbounce Compare?

Unbounce is one of the most popular standalone landing page builders out there. But it‘s not the only option. Let‘s see how it stacks up to 3 big rivals.

Unbounce vs Leadpages

Leadpages is Unbounce‘s biggest direct competitor. Both are focused purely on landing page creation.

Leadpages is better suited for simple marketing campaigns thanks to its cheaper pricing and premade templates. But it lacks advanced functionality for more complex setups.

Unbounce edges out Leadpages once you need native A/B testing, analytics, or sales/webinar integrations. Its flexible builder also handles multifaceted pages and popups better.

Overall Leadpages offers better early stage value, while Unbounce brings more robust enterprise-level capabilities.

Unbounce vs Instapage

Instapage is another staple landing page builder similar to Unbounce.

Its main advantage is a slicker editor and interface. But Unbounce brings far stronger analytics and more integrations.

They both allow easy client collaboration through customizable publishing workflows – useful for agencies.

For most general use cases, Unbounce and Instapage perform on par. Come down to personal preference on their builder style or unique 3rd party app needs.

Unbounce vs ClickFunnels

ClickFunnels goes far beyond landing pages into complete sales funnel and email marketing capabilities.

For focused landing page creation, Unbounce offers greater flexibility and analytics. But for all-in-one marketing automation, ClickFunnels can‘t be matched.

If you want membership sites, advanced email systems, or affiliate management then only ClickFunnels will suffice.

But its starter plan is more expensive than Unbounce without access to many advanced functions. So evaluate carefully based on your needs.

Who is Unbounce Best For?

With its combination of easy content creation and advanced features, Unbounce is a versatile platform suitable for:

• Marketing agencies who manage campaigns across multiple clients
• SaaS/tech companies who rely on lead gen for sales
• Ecommerce brands who prioritize conversions
• Businesses running ads needing dedicated landing pages to capture leads
• Organizations selling high ticket offers needing sales pages and webinar promotion

Essentially any business involved in:

• Lead generation
• List building
• Driving online sales
• Promoting webinars & events
• Running Split URL testing

Will find tremendous value from Unbounce.

It straddles the line perfectly between simplicity and customization for marketers.

The only types of users who may find Unbounce excessive are:

• Simple blogs or hobby sites
• Companies selling low priced impulse purchases

Unbounce Review Verdict

So after using Unbounce extensively for 3+ years across over 500+ landing page variations – here‘s my honest take:

I believe Unbounce 100% lives up to its promises and hype.

The drag and drop editor is an absolute game changer for speeding up campaign creation and empowering non-technical users. Building and iterating landing pages in minutes beats waiting days/weeks in my experience.

While also packing the advanced analytics, personalization, and integrations needed to scale and connect campaigns.

My only gripe is possibly the learning curve. With so many customization options the platform can seem overwhelming initially compared to simpler builders.

But for general to intermediate use, most users get productive within 1 week. And it forces best practices around conversions unlike basic website editors.

So if you take advantage of Unbounce‘s capabilities it easily pays for itself in added revenue and time savings.

Ultimately I don‘t hesitate to recommend Unbounce to any marketer or agency prioritizing landing page results. It just works. And works incredibly well.

It‘s not the cheapest platform, but I firmly believe you get what you pay for in this case. The sheer versatility opens up campaigns most tools can only dream of.

So if you want to join 15,000+ brands seeing amazing conversions through Unbounce, grab a free trial here to experience it firsthand now.