What is Convert Pro & Why it Matters
Convert Pro is a plugin that allows you to create high-converting opt-in forms, lead generation tools and calls-to-action (CTAs) on WordPress sites without needing design or coding expertise.
With tools like popups, slide-ins, banners and embedded forms, it helps you turn website visitors into subscribers and leads for your business. According to industry experts:
"Convert Pro has the potential to significantly lift conversion rates for businesses with an existing audience. Layering on opt-in forms and calls-to-action at strategic points can double or triple email subscription and lead gen rates."
– Amanda Robinson, Founder of eMarketingPro and author of "Email Marketing in the Digital Age"
But why does growing your email subscriber list and lead list matter so much?
Because the data shows that email converts:
- Email has a 4,300% ROI making it the best marketing channel for revenue (Campaign Monitor)
- Email generates $44 for every $1 spent compared to $2 for social media (DMA)
- 72% of consumers prefer to receive promotional content through email (Statista)
In other words, the more high quality leads and subscribers you generate, the more sales opportunities you create.
Now let‘s dive deeper into how Convert Pro works…
Key Features and Benefits
Convert Pro packs an expansive feature set to help you quickly build, target and optimize high-converting calls-to-action.
1. Easy Drag and Drop Editor
Designing beautiful opt-in forms normally requires hiring a web designer or developer. Convert Pro‘s drag and drop editor lets you create great looking CTAs in minutes with no coding.
You can easily customize colors, fonts, add shapes/images and insert buttons or fields.
2. Mobile Responsiveness
Over 60% of email opens happen on mobile. With Convert Pro‘s mobile editor, you can ensure your forms look great and function perfectly across all devices.
"Making CTAs mobile responsive is the best way to boost conversions. If it looks wonky on a phone, you are leaving money on the table."
– David Zheng, VP of Growth at LeadGenius
3. Pre-Made Templates
The template library includes over 130 designer templates covering all types of opt-in forms and conversions goals including:
- Email lead generation
- Webinar promotion
- Free trial offers
- Content upgrades
- Podcast opt-ins
- And more…
Using pre-made templates lets you skip straight to customizing the design instead of starting from a blank slate.
4. Built-In Analytics
Understanding your conversion rates is crucial for optimization.
Convert Pro integrates directly with Google Analytics to track impressions and conversions right inside your WordPress dashboard.
No need to dig through Analytics or set up tedious goals and events tracking.
5. A/B Testing
Guesswork kills conversions. Built-in A/B testing eliminates the guesswork.
Setting up a split test is as easy as choosing 2 form designs and letting Convert Pro show a portion of traffic each variation.
The top performing variation automatically wins at the end of your test!
6. Advanced Targeting and Triggers
Displaying a CTA to the wrong visitors will tank conversions. Advanced targeting ensures each visitor sees a relevant offer.
Rules allow you to show or hide forms based on:
- Page URL
- Referrer URL
- Cookies
- Device
- And more…
The timing trigger also lets you customize exactly when forms appear based on page scroll %, time delays and more.
7. Popular Integrations
Connect yourWordPress site to leading services like MailChimp, HubSpot, ActiveCampaign and more to instantly capture leads.
No exporting CSVs and importing. Lead data flows automatically making your list building completely hands-off.
Real-World Results
But enough about features. Let‘s talk real results.
Implementing Convert Pro has led to triple digit conversion rate increases across many sites I‘ve worked on as a consultant.
Here are just two examples…
Case Study 1: DIY Crafting Site
Situation:
- 150,000 monthly visitors
- Less than 800 email subscribers
- No lead capture forms or popups
Solution:
- Installed Convert Pro plugin
- Created 2 email opt-in forms
- Implemented across 30 highest traffic pages
Results after 6 weeks:
- 8.5% conversation rate on forms
- 4,100 new email subscribers captured
- 512% increase in subscriber growth rate
Case Study 2: Dog Training Blog
Situation:
- 75,000 monthly visitors
- 1 pop-up with 2.1% CTR
- Primarily desktop traffic
Solution:
- Redesigned pop-up for mobile responsiveness
- Matched site color scheme
- Targeted mobile visitors
Results after 8 weeks:
- Total CTR increased by 125% to 4.8%
- Mobile CTR improved 156%
- 1,700+ more email subscribers
These are just two examples but I have many more case studies of real results generated for clients with Convert Pro.
Convert Pro Pricing
Convert Pro breaks its pricing into three tiers:
- Basic: $27/year – Core features only
- Standard: $67/year – Everything in Basic plus templates and some add-ons
- Pro: $97/year – Full features and access to all current/future add-ons
They also offer a one-time payment lifetime deal which has periodically gone on sale for as low as $49.
Compared to comparable plugins, it‘s definitely on the affordable side while offering far more features.
Convert Pro vs. Competition
| ConvertPlus | OptinMonster | Convert Pro | |
| Price | $69/year | $199/year | $97/year |
| Templates | 40+ | 60+ | 130+ |
| Analytics | Third-party only | Built-in | Built-in |
| A/B Testing | Third-party only | ✔ | ✔ |
As you can see, Convert Pro clearly outpaces the competition on features versus price.
Expert Tips to Optimize Conversions
Getting started with Convert Pro is straight-forward. But optimizing takes some finessing.
Here are my top 7 pro tips for maximizing conversions:
1. Offer a Strong Lead Magnet
An opt-in bait widget that converts at 15% typically sees 7%+ conversions. The right lead magnet gets clicks.
Create a compelling freebie, discount or exclusive content offer that resonates with your audience.
2. Find the Right Trigger
Popups can be annoying if shown too soon or late. Set rules to display forms based on time on page, scroll % and more.
3. Personalize Your Message
Segmentation options allow you to show targeted messages based on visitor location, referrer, device and more.
4. Make it Mobile Friendly
If your CTA looks funky on a phone, you‘ll scare away conversions. Use the mobile editor.
5) Reduce Friction
Every form field you ask for will decrease conversions. Only collect the essentials.
6) Add Scarcity
Urgency and exclusivity motivate action. Try "Limited time only!" or "Only 100 spots available!"
7) Continually Test and Optimize
Set up A/B split tests to figure out what copy, images and designs perform best.
Testing and tweaking your forms will unlock even more conversions over time as you find the optimized mix.
Final Verdict
Convert Pro manages to pack an incredible amount of functionality into a user-friendly plugin at a very reasonable price.
Between the templates, drag and drop editor and advanced targeting features, it makes creating high converting lead gen tools dead simple.
While it may not have all the bells and whistles of some enterprise-class (and enterprise priced!) alternatives, it offers more than enough to significantly move the needle for most small businesses.
For under $100 a year, it‘s an exceptional value that can easily pay for itself hundreds of times over by unlocking lead generation and sales opportunities.
If you currently lack good options for capturing visitor emails or pushing conversions, I highly recommend giving Convert Pro a try.
>Click here to start your free trial of Convert Pro today!</strong
