In the world of web design, an exceptional color palette can be your greatest asset for leaving a lasting impression….or an unattractive one filled with clashing hues can drive visitors away.
That‘s why choosing the perfect set of harmonious colors for conveying your brand vision effectively is such a crucial undertaking – one that requires a careful, methodical approach accounting for everything from color theory principles and design trends to technical requirements and accessibility best practices.
In this comprehensive 2500+ word guide, we provide all the knowledge website owners, graphic designers and WordPress developers need for crafting beautiful, effective color palettes along with tips for seamlessly implementing them. Let‘s dive in!
[Section Breakdown…]- Our Color Selection Methodology
- Generating Options with Coolors
- Learning Fundamental Color Theory
- Harmonious Schemes for Websites
- Matching Colors to Emotions and Styles
- Accessibility and Contrast Considerations
- Implementing Palettes Technically
- Diagnosing Bad Color Pairings
- Pro Designer Concepts and Workflow
Our Color Selection Methodology
When undertaking our own client website projects, we follow a rigorous 3-step process for choosing optimal color palettes:
- Ideate – Consult color psychology research and collect sample palettesaligned to desired brand emotions, styles and industry norms
- Evaluate – Review technical considerations around accessibility, usability and design principles
- Validate – Conduct user testing with heat mapping and surveys to guarantee palette effectiveness
This proven methodology for keeping both creativity and analytical thinking at the core allows our team to consistently deliver color palettes our clients love.
Now let‘s explore how each of those steps can work for your own website initiatives using the tools and knowledge provided throughout this guide. We‘ll start with the fun part first – actually generating great color palette options to choose from!
