Curious about the latest Etsy statistics? You‘ve come to the right place. In this comprehensive guide, we dive deep into key stats on one of the web‘s most popular ecommerce platforms.
We‘ll look at revenue, users, sellers, buyers, products, trends and more to paint a complete picture of Etsy‘s growth and opportunities.
Key Etsy Statistics At A Glance
Before we dig deeper, here are the top 5 Etsy statistics to know:
- Etsy generated $2.566 billion in revenue in 2022, a 10.18% YoY increase.
- There are currently 7.5 million active Etsy sellers and 95.1 million active Etsy buyers.
- Etsy facilitated $13.3 billion in gross merchandise sales (GMS) in 2022.
- The Etsy marketplace attracts 462 million monthly visits.
- Top Etsy seller CaitlynMinimalist has amassed over 2.2 million sales.
Now, let‘s explore the data and trends in more detail.
Etsy Company Statistics
As an ecommerce marketplace connecting creative entrepreneurs with buyers seeking unique goods, Etsy occupies a unique position. While far from achieving the scale of an Amazon or eBay, its focus on handmade and vintage items has allowed it to thrive.
But how big is Etsy, actually? And how rapidly is it growing?
1. Etsy generated $2.566 billion in revenue in 2022
In their latest annual report, Etsy announced total 2022 revenue of $2.566 billion. This represents 10.18% year-over-year (YoY) growth from $2.329 billion in 2021.
Revenue sources break down as follows:
- Marketplace revenue: $1.9 billion (74% of total)
- Services revenue: $655 million (26% of total)
Geographically, over 55% of revenue originated in the United States. Another 13% came from the UK market.
It‘s worth noting that as Etsy‘s parent company, these figures encompass subsidiaries Reverb, Depop and Elo7. However, Etsy likely generates the large majority based on its greater scale and transaction volume.
Source: Etsy 2022 Annual Report
2. 7.5 million active sellers connect with 95.1 million active buyers
As of 2022, the Etsy marketplace connects 7.5 million active sellers with 95.1 million active buyers.
Monthly visits across Etsy‘s family of marketplaces break down as follows:
- Etsy.com – 462 million
- Reverb.com – 17 million
- Depop.com – 9 million
- Elo7.com – 15 million
So while subsidiary sites add incremental visits and sales volume, Etsy still represents the core platform.
Source: Etsy 2022 Annual Report, Similarweb (Reverb, Depop, Elo7)
3. $13.3 billion in Gross Merchandise Sales in 2022
Etsy‘s 2022 Gross Merchandise Sales (GMS) – the total value of goods transacted across its platforms – reached $13.3 billion. This includes:
- Etsy Marketplace GMS: $11.8 billion
- Reverb, Depop and Elo7 GMS: $1.5 billion
Demonstrating Etsy‘s global scale, 45% of sales occurred cross-border.
These substantial sales volumes highlight Etsy’s traction and growth potential as it looks to keep pace with larger marketplaces.
Source: Etsy 2022 Annual Report
4. 29 million net new buyers joined Etsy in 2022
Proving its mainstream appeal, Etsy impressively added 29 million first-time buyers to its platform in 2022. This represents 55% growth over pre-pandemic levels.
The company also reactivated 24 million lapsed buyers who hadn‘t made purchases in the past 12 months. This speaks to Etsy‘s stickiness and opportunities to re-engage dormant customers.
Source: Etsy 2022 Annual Report
5. Etsy.com receives 462 million visits per month
According to Similarweb traffic data, the Etsy.com domain attracts over 462 million visits per month on average.
With a respectable visit duration of nearly 6 minutes and 46% bounce rate, Etsy clearly offers an engaging experience for most visitors.
Alexa currently ranks Etsy as the #41 website in the United States. Impressively, it holds its own as the #4 ecommerce marketplace behind only retail giants Amazon, eBay and Walmart.
Source: Similarweb, Alexa
Research from ecommerce analytics firm Enlyft estimates Etsy‘s current market share at 0.22% of global online retail spending.
While dwarfed by juggernauts like Amazon (41%), Shopify merchants (18%) and Walmart (6%), Etsy punches above its weight given its specialty in handmade items.
And as the data above shows, the company still produces impressivevisits, sales and revenue figures despite lacking the scale of general marketplaces.
Source: Enlyft
Etsy Employee Statistics
Operating as a publicly traded firm (NASDAQ: ETSY) since 2015, Etsy relies on a skilled workforce to manage its complex marketplace and community.
But how well does the company compensate employees? Let‘s take a look at some key stats.
7. Average Etsy salary: $116,000 per year
According to self-reported data on compensation platform PayScale, the average base salary for an Etsy employee stands at $116,000 per year. Employees also earn about $10,000 per year in bonuses on average.
Here‘s a breakdown of common Etsy roles and their average base salaries:
- Senior Engineering Manager – $219,589
- Engineering Manager – $189,857
- Senior Software Engineer – $163,245
- Senior Product Manager – $158,474
- Software Engineer- $133,934
- Customer Service Representative – $47,472
So engineers and product managers unsurprisingly earn strong compensation at tech-centric Etsy. But wages appear less generous for customer-facing roles.
For context, PayScale reports an average eBay salary of $130,000 and $14k in bonuses. But eBay garners a 3.3/5 overall employee rating, lagging Etsy‘s slightly higher 4.1/5.
Source: PayScale
Trends Among Etsy Sellers
Etsy‘s success hinges largely on the sellers powering its platform. So what recent trends characterize this creative, entrepreneurial community?
8. 66% of Etsy sales occur on mobile devices
According to Etsy’s 2022 annual report, a full 66% of Marketplace GMS came from mobile devices. This likely reflects enhancements to Etsy‘s mobile shopping experience.
Etsy’s mobile app has exceeded 10 million Google Play downloads to date. It maintains an impressive 4.9/5 rating after over 1.28 million user reviews – no small feat.
The Etsy iOS app enjoys similarly stellar ratings, though Apple doesn‘t disclose total downloads.
Source: Etsy 2022 Annual Report, Google Play, App Store
9. New male customers grew 124% since 2019
Traditionally, Etsy‘s audience skewed heavily female. But the platform has recently made inroads expanding its appeal among men.
Male buyers grew by 124% since 2019 – from 9.8 million to 22 million. This enlarged market represents a key opportunity for sellers.
While Etsy doesn‘t report granular demographic data, Similarweb indicates a fairly even gender split among site visitors:
- 51% female
- 49% male
However, the male half of visitors likely convert to buyers at a lower clip currently.
Source: Etsy 2022 Annual Report, Similarweb
10. Top Etsy seller CaitlynMinimalist has over 2.2 million sales
According to ecommerce analytics firm eRank, the current #1 Etsy seller is CaitlynMinimalist. The popular jewelry shop has amassed over 2.2 million total sales.
With a sterling 4.8-star rating across 444k+ reviews, the store offers minimalist rings, necklaces and other pieces often ready to ship instantly.
Several other sellers also boast 8-figure lifetime sales volumes on Etsy:
- PlannerKate1 – Stationery – 1.94M+ sales
- Beadboat1 – Craft supplies – 1.78M+ sales
- ModParty – Party supplies – 1.63M+ sales
Source: eRank
11. Top-selling Etsy Categories: Jewelry, Craft Supplies, Home & Living
According to an Etsy trends report published here on Blogging Wizard, the categories generating the highest sales volumes are:
- Jewelry – $3.4 billion GMS
- Craft Supplies & Tools – $1.6 billion GMS
- Home & Living – $1.4 billion GMS
- Clothing – $994 million GMS
- Paper & Party Supplies – $881 million GMS
Within the Jewelry category, top-selling subcategories include Necklaces, Earrings, Rings, Bracelets, and Anklets.
As these figures indicate, sellers focusing on jewelry, craft components, or home decor tend to find the most success on Etsy.
Source: Blogging Wizard
12. "Wedding" most in-demand trend with 72k+ searches
Wedding-related searches drive lots of traffic potential for Etsy sellers. The broad term "wedding" attracts over 72,000 monthly searches on average.
It also earns nearly 68,000 clicks per month for an impressive 94% click-through rate (CTR). Although competition is fierce, with over 5 million related listings.
Beyond weddings, buyers actively seek out itemsmatching themes like Bohemian, Nursery, Wall Decor, Floral, Rustic, Vintage, Baby Shower and Hippie styles.
Sellers would do well catering to as many popular trends and categories as feasible.
Source: eRank
13. Pink ranks as the most popular color on Etsy
According to eRank, the most in-demand color term on Etsy is “pink.” It garners over 24,000 monthly searches and earns nearly 33,000 clicks per month.
Fittingly, Pink shows particular popularity for:
- Flowers
- Aprons
- Sweatshirts
- Floral wall art
- Fabric
However, “Pink” faces extreme competition with over 6 million related listings. Other top colors searched include Black, White, Blue, Red, Gold, Silver, Purple, Green and Yellow.
Source: eRank
Expert Tips For Etsy Selling Success
Based on these insightful Etsy statistics and trends, what timeless tips can we offer aspiring Etsy sellers?
Perfect SEO Optimization
Mastering metadata and keywords gives buyers the best chance of discovering your listings out of over 60 million total. Refresh old listings regularly.
Adopt Top Selling Themes
Leaning into winning styles like Boho, Rustic, Floral and Minimalist helps attract interested buyers actively browsing.
Stand Out With Video
72% of buyers agree video gives them more confidence to purchase. Produce short clips to demonstrate products.
Prioritize Mobile Optimization
With over two-thirds of Etsy sales via mobile, flawless mobile experience is a must. Test on multiple devices.
Promote Off-Site Consistently
Don‘t just rely on Etsy traffic. Share shop links and products actively on social media and your own website.
The Future Looks Bright For Etsy Sellers
As the numbers show, Etsy maintains remarkable momentum. GMS and revenue continue marching higher year after year.
Perhaps more importantly, the platform keeps adding millions of new buyers – proving its mainstream appeal. Even with the economy in flux, Etsy looks poised for durable growth given its uniqueness and appeal.
For sellers who master trending styles and high-potential categories, ample rewards still await on Etsy. Optimizing listings for mobile shopping represents perhaps the biggest key to continued prosperity.
As shopping patterns and behaviors continue evolving, we‘ll check back on the latest round of stats next year. But the outlook remains exceedingly bright for one of retail‘s biggest success stories.
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