Facebook marketing without measuring results is like flying blind. You need data and insights to know what‘s working, what isn‘t, and how to optimize your Facebook strategy for maximum impact. That‘s where Facebook analytics tools come in.
Analytics allow you to track key performance metrics like engagement rates, reach, follower growth, and more. You can identify your top-performing content, see which posts resonate most with your audience, and gather valuable audience insights to inform your strategy.
Facebook does provide some native analytics via its Insights feature and Meta Business Suite. However, these tools have limitations and don‘t offer the level of depth that many marketers need. That‘s why many turn to third-party Facebook analytics tools for more robust data and insights.
In this post, we‘ll review and compare 11 of the best Facebook analytics tools available in 2024. Whether you‘re an individual, small business, agency or enterprise, you‘ll find an option on this list to suit your needs and budget. Let‘s dive in!
1. Social Status
Social Status is our top pick for dedicated Facebook analytics. It provides incredibly deep insights that go far beyond what you get with Facebook‘s native tools. You can track all the key metrics that matter for organic and paid Facebook marketing.
One standout feature is the ability to benchmark your Facebook performance against your top competitors. Social Status offers powerful competitive analysis tools that let you directly compare metrics like engagement rates, audience size and growth, posting frequency, and more. This makes it easy to see how you stack up and identify opportunities to get ahead.
Social Status also offers influencer analytics to help you discover potential partners on Facebook. You can analyze any public Facebook profile to see metrics like audience size and engagement rates. This is extremely helpful for influencer outreach and measuring results from creator partnerships.
Reporting is another strong suit. Social Status provides highly customizable Facebook reports with all your most important KPIs. You can build reports from scratch or start with a template, then automate monthly sending to clients or stakeholders.
Other key features:
- Profile, Ads, Competitor and Influencer Analytics
- Public vs private engagement rates
- Industry benchmarks
- Multi-channel reporting
Pricing starts at $49/month for up to 10 profiles. You can try Social Status free for 14 days.
2. Iconosquare
Iconosquare is a robust Facebook analytics platform that also supports Instagram, LinkedIn, TikTok, and Twitter. It‘s a great all-in-one option if you need to track performance across multiple social channels.
Iconosquare boasts an impressive array of over 100 metrics spanning everything from audience growth to reach, impressions, engagement, and more. It pulls data from both your organic and paid Facebook efforts to give you a complete picture of your performance.
The dashboard is fully customizable so you can create different views for different stakeholders and focus on the metrics that matter most. I love that you can drag and drop cards and resize them to visualize data how you like. Dashboards can also be automated into reports that get delivered straight to your inbox.
Another highlight is Iconosquare‘s social listening capabilities. You can track mentions across Facebook, Instagram and Twitter to gauge sentiment and brand health. Configure automated alerts to notify you of sudden changes or spikes in mentions so you can respond quickly.
Rounding out the feature set are publishing tools to plan and schedule content, respond to comments via a unified inbox, and export data to CSV. Iconosquare is one of the more expensive options on this list, but you get what you pay for in terms of breadth and depth of features.
Other key features:
- Facebook, Instagram, Twitter, TikTok and LinkedIn analytics
- Social media reporting
- Social media monitoring
- Scheduling and publishing
Pricing starts at $59/month, with annual discounts available. Start with a 14-day free trial.
3. Metricool
Metricool is an affordable Facebook analytics solution trusted by over 1 million marketers. With plans starting at just $12/month, it offers excellent value and some surprisingly advanced capabilities.
You get all the standard metrics you‘d expect like engagement rates, reach, impressions, and audience demographics. But Metricool takes things a step further with its Competitor Tracking tools. You can get a bird‘s-eye view of how you compare to other pages in your industry on metrics like fans, growth, and engagement, or drill down into any competitor‘s top content for inspiration.
What really sets Metricool apart at this price point, though, is its Looker Studio integration. Looker Studio (formerly Google Data Studio) is Google‘s free data visualization and reporting platform. Metricool lets you feed your Facebook data into Looker Studio to build advanced custom reports and dashboards that update in real-time.
This opens up some powerful opportunities to combine Facebook data with data from other sources for next-level insights. For example, you could merge Facebook referral traffic from Google Analytics with Facebook post data to optimize your content for website conversions. Or combine Facebook audience data with your CRM to enrich customer profiles.
As an official Meta partner, Metricool also has close ties with Facebook that give it an edge. It consistently rolls out support for the latest features and metrics as they become available via the API.
Metricool doesn‘t just do Facebook analytics, though. It‘s an all-in-one platform with publishing, social listening, reporting and ad management tools for Instagram, Twitter, LinkedIn, YouTube, and more. You can try any plan free for 30 days.
Other key features:
- Unlimited historical data
- Automated reporting
- Social media publishing
- Dedicated mobile apps
4. Sendible
Sendible is one of the best Facebook analytics solutions for agencies and social media teams. It has powerful collaborative features like workspaces, team content approval flows, and client management tools to streamline your workflows.
Where Sendible really shines for agencies, though, is its white-labeled reports. You get pixel-perfect control over every aspect of Facebook reports, from the metrics and visualizations included, to the layout and design, to custom headers and logos. PDF reports can be customized to match your visual branding and automatically sent to clients on a recurring basis.
In terms of metrics, Sendible offers all the essentials like engagement rates, impressions, reach, and audience growth over time. It can track data from your organic and paid Facebook efforts in one centralized dashboard. You can also create your own custom metrics if needed.
One feature I particularly like is the ability to aggregate data from multiple Facebook pages into a single report. This is extremely convenient for agencies who manage Facebook pages for multiple clients and need to create summary reports with rolled up data.
Sendible also offers some great publishing tools to complement its analytics. You can create content and get feedback via the shared content calendar, then bulk schedule it via queues or optimal send times. The composer supports just about every Facebook post type, including multi-image carousels.
If you need a CRM-like command center to collaborate with your team on publishing, analytics and reporting across Facebook and other networks, Sendible is an excellent choice. Plans start at $29/month and you can try it free for 14 days.
Other key features:
- Facebook competitor benchmarking
- Google Analytics integration for website traffic insights
- Responses shared inbox for comments and messages
- iOS and Android apps
5. Pallyy
Pallyy is a simple yet powerful Facebook analytics tool aimed at small businesses. It has an intuitive drag-and-drop report builder and all the essential metrics most users need at an affordable price.
At its core, Pallyy offers an easy way to track and visualize all your key Facebook metrics like engagement rates, follower growth, and reach. You can get as granular as you want, with detailed post-level insights that show you which content resonates most with your audience. I like that you can compare any metric to a previous period with just a couple clicks to measure your progress.
Pallyy‘s report builder is where it really stands out, though. Its card-based drag-and-drop interface makes building interactive Facebook reports a snap. Just add the KPI widgets you want, rearrange them visually, then add your logo and branding. Reports can be exported to PDF or automatically emailed to anyone at preset intervals.
Another thing I appreciate about Pallyy is how it gives you different views of your analytics for different use cases. The feeds view is great for monitoring performance and engaging followers in real-time, while the calendar view helps with big picture planning. You can overlay events on the calendar for more context behind spikes or dips in metrics.
If you need multi-channel analytics, Pallyy has you covered there too. In addition to Facebook, it can track key metrics for Instagram, Twitter, Google Business Profile, and even review sites like TripAdvisor and Booking.com. Consolidate all your data in one place for a holistic view of your social media performance.
With plans starting at $15/month including all features, Pallyy is one of the best values on this list. It even has a free plan that supports up to 3 social profiles and 30 days of data history. Perfect for solopreneurs and small teams.
Other key features:
- Audience demographics and growth insights
- Best time to post recommendations
- Scheduled, recurring reports
- Built-in Facebook and Instagram scheduling
6. Facebook Insights and Meta Business Suite
It‘s worth mentioning Facebook‘s built-in analytics tools. While not as comprehensive as many third-party options, Facebook Insights and Meta Business Suite offer some useful data points for free.
Facebook Insights provides a basic overview of your organic reach, engagement rates, and audience growth over the past 28 days. You can also see demographic breakdowns of your fans and followers if you have over 100. However, the metrics are somewhat limited and you can‘t customize the interface or reporting much.
Meta Business Suite expands on Insights with rollup reporting across multiple Facebook pages and Instagram accounts. You get a broader set of metrics like audience activity times and video engagement. There‘s also helpful automated recommendations to improve your Facebook strategy, like when and how often to post.
A unique feature of Meta Business Suite is industry benchmarking. You can compare your page‘s performance on core metrics to other similar pages to see how you stack up. This competitive context helps validate your social media goals and spot improvement opportunities.
Overall, Facebook‘s native tools are fine for basic performance monitoring, but leave much to be desired for in-depth analysis and insights. I recommend using them in tandem with other third-party Facebook analytics apps for the most complete picture.
Keep in mind that Facebook is always tweaking and updating these tools, so the feature set may change over time. We‘ll keep this post updated with the latest info.
7. Brand24
Brand24 is a powerful social listening and Facebook analytics platform. Its strength lies in AI-powered sentiment analysis that automatically classifies mentions as positive, negative, or neutral. This lets you track emotions around your brand over time so you can proactively address any red flags.
Brand24 monitors Facebook, Instagram, Twitter, YouTube, TikTok, blogs, news sites, and forums for any mentions of your selected keywords. You get real-time alerts whenever there‘s a sudden change in mention volume or sentiment so you can respond quickly to potential crises. The Share of Voice metric shows how your brand measures up to competitors online.
But Brand24 isn‘t just about social listening. It also offers great Facebook Page analytics with all the must-have metrics like engagement, reach, and audience growth. You can analyze your content performance down to the individual post level to see what strikes a chord with your audience.
I also like how Brand24‘s dashboard lets you filter all Facebook mentions by Influencer Score to find your top fans and brand advocates. You can engage these people to amplify positive word-of-mouth or recruit them for marketing campaigns.
Where Brand24 falls a bit short is its lack of publishing or community management features. It‘s focused solely on monitoring and analytics rather than engagement. But if you‘re looking for enterprise-grade social listening with Facebook analytics, it‘s among the best. Plans start at $99/month with a 14-day trial.
8. Keyhole
Keyhole is another full-featured social listening and Facebook analytics tool. Like Brand24, it uses AI to classify the sentiment of mentions across multiple channels so you can track brand health in real time. It covers Facebook, Instagram, Twitter, YouTube, news, and blogs.
On top of that, Keyhole provides excellent Facebook Page and profile analytics. You can measure audience engagement and growth, analyze your top posts, and benchmark competitors. I particularly like the word cloud that visualizes the most common keywords used in connection with your brand on Facebook.
Keyhole‘s influencer tracking capabilities are also top-notch. You can discover potential Facebook partners based on reach, relevance, and engagement, then analyze the ROI of your influencer campaigns. Keyhole even estimates each post‘s earned media value to help quantify results.
In terms of reporting, Keyhole offers customizable templates for different use cases. The automated monthly executive report is especially handy for busy social media managers. Just set it and forget it.
A couple unique extras worth mentioning are Keyhole‘s heatmap showing where your Facebook audience is located and its Google Analytics integration. The latter lets you track on-site conversions and revenue from your Facebook posts and ads for full-funnel insights.
Plans start at $79/month and include access to all features. You can demo the platform in a free one-on-one call before buying.
Factors to consider when choosing a Facebook analytics tool
With so many great options, how do you decide which Facebook analytics platform is right for you? Here are a few key criteria to consider:
Metrics and insights: Make sure the tool tracks all the KPIs that matter to your business. Look for options with audience demographics, competitive benchmarking, and post-level insights.
Reporting: Confirm your can build the types of reports you need, with the right metrics, visuals, and branding. Bonus points for automated report sending.
Ease of use: The best analytics tool is the one you actually use. Make sure the interface and features are user-friendly for your team.
Integrations: Consider how the tool fits into your overall marketing stack. Native integrations with other key platforms like Google Analytics are a big plus.
Publishing and engagement: Some Facebook analytics apps include publishing, collaboration, and community management tools while others focus solely on measurement. Decide what‘s essential for your workflow.
Support and training: Look for tools with robust help documentation, live chat support, and onboarding resources to get you up to speed quickly.
Price: Facebook analytics tools run the gamut from $15/month to over $500/month. Set a budget based on your must-have features and number of profiles.
Final thoughts on the best Facebook analytics tools
Facebook analytics are key to proving your social media ROI and optimizing performance. While the native Insights and Meta Business Suite offer a solid foundation, investing in a dedicated third-party analytics tool is well worth it for the extra depth and flexibility.
The 11 options covered in this post are all excellent choices, but the right one for you depends on your specific needs. Solopreneurs and small teams can‘t go wrong with affordable but powerful options like Pallyy and Metricool. For agencies, Sendible and Iconosquare offer the most robust functionality and white-labeling. And for enterprises needing advanced social listening, Brand24 and Keyhole are top picks.
Whatever you choose, make sure to take advantage of free trials before committing. Analytics tools are an investment, so it‘s important to test drive them with your own accounts and data before buying. And don‘t forget to regularly review your metrics and reports, not just collect them. The true value of analytics is in the insights you glean and improvements you make as a result.
With the right Facebook analytics tool and a data-driven mindset, you‘ll be well on your way to smarter, more impactful Facebook marketing in 2023. The future is bright for brands who keep a pulse on their performance and audience. As the old saying goes, "What gets measured, gets managed." Get out there and start measuring!
