Facebook giveaways are a powerful way to increase engagement on your Facebook page, drive traffic to your website, and generate sales. But with so many brands doing giveaways, it can be tough to come up with fresh ideas that will resonate deeply with your audience.
That‘s why I‘ve collected some of the best Facebook giveaway examples from around the web, so you can get inspired and create campaigns that perform well for your business – no matter your industry or niche.
Let‘s dive right into the case studies.
The Best Facebook Giveaway Ideas
Here are 8 examples of successful Facebook giveaways across different niches and industries:
1. Mason Cash – Online Kitchenware Store Generating Crazy Engagement
Our first Facebook giveaway idea comes from Mason Cash, a household name when it comes to kitchenware. They run regular Facebook contests that get thousands of comments, likes, and shares!
Prize: A kitchen bundle including a mixing bowl, baking tray, bench scraper, slotted spoon, spatula – valued at over £85.
Entry Methods: Like, share, comment, follow, and tag a friend.
Contest Period: 26 days
Engagement: 1.2K likes, 1.5K comments, 1K shares
Learnings: Mason Cash ran a timely Christmas Facebook giveaway starting at the beginning of December. Their prize focused on more innovative kitchen supplies, which are the perfect gift for someone looking to up their cooking skills.
As an ecommerce store, Mason Cash used Facebook‘s “shop this photo” feature to give users quick and easy access to all the products listed in the giveaway – undoubtedly driving traffic to their store.
They’ve left the closed competition on their page to show users that their Facebook giveaways are legit. As added credibility, Mason Cash congratulated and tagged the winner in the comments. You can also see that users were pretty hyped about the prizes.
Lastly, Mason Cash restricted entries to those living in the UK. This can be harder on Facebook as users can enter from anywhere in the world. If they used a self-hosted giveaway app like SweepWidget, they could restrict entries to the UK through geotagging IP addresses – saving them tons of time screening entries.
2. Raise Your Garden – Lifestyle Blogger Creating Ravings Fans Through Monthly Contests
Our next Facebook giveaway idea is from Raise Your Garden – a gardening and lifestyle blog run by Laura Kuziomko-Sproull. Laura runs regular Facebook contests to engage and grow her audience.
Prize: 6 piece kitchen towel set – valued at $50
Contest Period: 6 days
Entry Methods: Like page and share post, follow supplier on Facebook, sign up for newsletter
Engagement: 155 likes, 134 comments, 128 shares
Learnings: The first thing that stands out is Laura‘s copywriting. She enthusiastically "sells" the prize and asks an engaging question that entices comments.
She lists the prize value so contest participants understand what they could win. Offering 2 winners increases the odds and entices more entries.
This is an excellent example of partnering with a brand to provide a prize in exchange for reaching your audience. It‘s a win-win.
3. Annie Troe – Artist Driving Engagement Through Video and Simplicity
Our next Facebook giveaway idea is from Annie Troe, an internationally renowned artist. Annie leverages video to capture interest and simplify the entry process.
Prize: Signed 8”x10” Original Fall painting
Entry Method: Leave a comment
Contest Period: 3 days
Engagement: 102 comments, 824 video views, 25 likes
Learnings: Annie‘s 90-second video holds the camera and shows the painting prize. The wildly simple, single entry method of commenting gives the post organic reach potential as comments push Facebook‘s algorithm.
Clarifying the giveaway is Facebook-exclusive focuses attention there. Promoting products/services in the description allows for upselling.
Using hashtags expands reach beyond just followers. Simplicity works!
4. The Sculpted Vegan – Selling Fitness Programs Through Competitions
Fitness icon Kim Constable uses high-ticket giveaway prizes on Facebook to drive product sales.
Prize: $42k in cash and prizes
Entry Method: Sign up for $97, 8-week fitness program
Contest Period: 8 weeks
Engagement: 62 comments, 71 likes + program sales
Learnings: This Facebook giveaway drives customer acquisition over just engagement. The incredible prizes incentivize entrants to purchase the fitness program to enter.
Posting striking before-and-after photos and winner stories creates immense value for future participants.
The desirability of the prizes and program results outweigh the program investment creating sales. This works by targeting human desires – improved body and more money!
5. Century Prowud – Branded Hashtag Competitions
Wood product company Century Prowud creates themed Facebook contests based on holidays that embody their brand culture.
Prize: 5 gift vouchers for their store
Entry Methods: Share Diwali media with branded hashtag, tag company
Contest Period: 7 days
Engagement: 96 comments, 146 likes, 44 shares, 324 views
Learnings: Creating a branded hashtag around the Hindu holiday Diwali encouraged participation in celebrating with others globally. Participants shared family media and messages.
They used a 10-second still image video to convey the giveaway simply. Multiple promotional posts built urgency with a "last chance" post driving 70% of engagement.
Synergy between media, graphics and copy created a cohesive contestant experience.
6. Owlkids – Shift From Fun Contests to Immersive Self-Hosted Competitions
Children‘s book publisher Owlkids progressed their giveaway approach from basic Facebook engagement to quality lead generation.
Original Prize: Book and beanie
Original Entry Methods: Tag friends
Original Engagement: 143 comments, 111 shares, 144 likes
New Approach: Self-hosted giveaway requiring more comprehensive entry form
Learnings: While engagement dropped on Facebook without likes/shares, the quality of leads improved significantly through more data collection and owning the entrant email relationship.
For professional, integrated self-hosted giveaways, SweepWidget offers multi-platform entry management through WordPress or landing pages builders.
7. Normando The Magician – Viral Contests With Huge Engagement
Filipino magician Normando Macalinao runs incredibly successful Facebook giveaways.
Prize: ~$40 USD cash equivalent
Entry Methods: Tag friends (no limit)
Contest Period: 7 days
Engagement: 29k comments, 2.3k likes, 2k shares
Learnings: Normando created a viral loop allowing unlimited friend tags per user, multiplying comments exponentially and triggering Facebook‘s algorithm through tons of reactions and comments.
As a performer, Normando announces winners in a live video event – furthering engagement and excitement. Routine contests have become beloved events for his audience.
8. Skyscraper Solutions – Trivia Giveaways With Amazing Results
Digital agency Skyscraper Solutions mastered simple trivia giveaway posts to create wild engagement.
Prize: Gift voucher(s)
Entry Methods: Correctly answer daily question in comments and share
Contest Period: 6 days
Engagement: 1.7k likes, 713 comments, 186 shares
Learnings: Posting a new, exciting trivia question daily created consistent engagement across posts. Rewarding correct answers and requiring shares multiplied reach.
Restricting entries to one per user per question created fairness while still allowing participation across questions. Easy multiple choice format added accessibility and fun.
YouTube live winner announcements continued engagement.
Key Takeaways for Your Next Facebook Giveaway
If we zoom out on these top examples, here are the biggest lessons:
- Prizes should align closely with your audience’s desires – relevance over cost
- Themed contests around holidays/events feel communal
- Random winner selection builds transparency (SweepWidget is a great tool)
- Gamify entry methods to multiply engagement
- Videos and live announce events boost perceived value
- Don’t hesitate to drive traffic off Facebook to captures leads
- Short contest periods (under 7 days) build urgency
- Multiple prizes boost odds of winning and entries
- Countdown reminder posts drive the most last-minute entries!
After reviewing these real-world examples, you‘re better equipped to develop creative and effective Facebook giveaways that will grow your engagement, traffic and sales.
For additional Facebook giveaway inspiration, check out these posts:
I hope this guide provided helpful examples and lessons as you craft winning Facebook giveaway ideas tailored to your audience! Let me know in the comments if you have any other questions.
