Want to improve conversion rates on your website? You‘re going to need the best heatmap software to help you.
Heatmaps are an extremely effective way of understanding how users behave on your website. With this type of digital analytics data, you can improve user experience and drive more conversions.
In this comprehensive guide, we‘ll compare the top 12 heatmap tools to help you easily generate heatmaps for your website.
What is a Heatmap?
A heatmap is a visual representation of data using colors to indicate levels of activity. On a website, a heatmap illustrates user clicks, taps, mouse movements, scrolling behavior and attention spans.
Heatmaps make it easy to see which elements of a web page attract the most user activity. Warm colors like red, orange and yellow highlight the most popular areas, while cool blues and greens indicate the least.
Heatmaps use color to show areas of high and low user activity
With heatmap software, you can upload screenshots or web page URLs to generate interactive heatmaps. The collected data is then visualized in heatmaps showing exactly how visitors use your site.
Benefits of Using Website Heatmaps
Heatmaps provide invaluable user behavior analytics to help you:
- Identify design flaws – See where users click, tap or hover to pinpoint poorly performing elements.
- Improve conversions – Spot friction points causing visitors to leave and boost conversion rates.
- Enhance UX – Make informed design decisions to create intuitive, user-friendly experiences.
- Optimize layouts – Determine the best places for key content and calls-to-action (CTAs).
- Compare designs – Test variations to find the best-converting layouts.
In short, heatmap analysis eliminates guesswork so you can make data-backed decisions to optimize your site.
Types of Heatmaps
There are a few different types of heatmaps, each providing unique insights:
Click Heatmaps
Click heatmaps show the elements users click on the most. See which buttons, links and touch targets get the most taps and clicks.
Scroll Heatmaps
Scroll heatmaps indicate how far down a page visitors scroll before leaving. Identify above-the-fold areas that attract attention.
Move Heatmaps
Move heatmaps track all cursor and finger movements as visitors explore pages. Reveal paths users take when scanning layouts.
Attention Heatmaps
Attention heatmaps highlight areas that grab user focus. Discover visual hot spots that draw the eye on a page.
Funnel Heatmaps
Funnel heatmaps visualize steps in conversion funnels. Locate drop-off points where visitors fail to convert.
Top 12 Heatmap Software Tools Compared
Here are the best heatmap tools available today:
1. Mouseflow
Mouseflow is one of the most powerful heatmap software designed to uncover website behavior patterns.
With Mouseflow, you can easily create scroll, click, attention and movement heatmaps. The visual data helps you understand exactly how visitors use your site.
Key features:
- Interactive heatmaps
- Session replays
- Form and funnel analysis
- Feedback polls
- Friction scoring
- Integrations with leading platforms
Mouseflow essentially helps you inform all your organizational functions, from marketing and analytics to product and design. It even integrates seamlessly with your CMS, e-commerce and marketing platforms.
Pricing:
Mouseflow offers a free plan for up to 500 sessions per month. Paid plans start from $24 per month up to $399 per month. Free 14-day trials are available.
Verdict:
Mouseflow is our top overall pick for powerful, customizable heatmap software with robust analytics.
2. Crazy Egg
Crazy Egg offers heatmaps, session recordings, A/B testing, traffic analysis and surveys to make your website better.
Crazy Egg‘s heatmap tool, Snapshots, lets you analyze visitor behavior with scroll map, confetti map and overlay reports. These visualizations allow you to optimize layouts for conversions.
You can also watch session recordings to see exactly how visitors interact with your site in real time. Identify pain points and maximize time on site.
Key features
- Scroll, click and move heatmaps
- Session recordings
- A/B/Multivariate testing
- Traffic source analysis
- Surveys and polls
Crazy Egg provides tailored solutions for agencies, lead generation sites, ecommerce stores and more.
Pricing:
Paid plans start from $29 per month, billed yearly. 30-day free trials are offered.
Verdict:
Crazy Egg is feature-packed heatmap software perfect for understanding visitor behavior.
3. Inspectlet
Inspectlet is a heatmap tool focused on mapping the customer journey. It tracks every mouse movement, scroll, click and tap to provide complete visitor insight.
Inspectlet offers dynamic heatmaps to visualize visitor journeys from start to finish. Replay individual user sessions to pinpoint friction points.
The software also provides powerful analytics features like funnel analysis, form analytics, A/B testing and feedback surveys.
Key features:
- Dynamic click heatmaps
- Scroll reach heatmaps
- Session recordings
- Conversion funnel analysis
- Form analytics
- A/B testing
- Feedback surveys
Inspectlet heatmaps and recordings uncover exactly how visitors interact with your site to drive conversions.
Pricing
Inspectlet offers a free forever plan limited to 2,500 sessions per month. Paid plans start from $39 per month.
Verdict:
Inspectlet is the best heatmap software for mapping user journeys to boost conversions.
4. Hotjar
Hotjar focuses specifically on heatmaps and session recordings to visualize user behavior.
Hotjar offers click, move and scroll heatmaps to see exactly where users are focusing on your site. Filter heatmaps by device to analyze interactions across desktop, tablet and mobile.
Recordings then let you watch real site visits happen live. Identify issues lowering conversion rates.
Key features:
- Interactive heatmaps
- Session recordings
- Funnel analysis
- Form analytics
- Feedback polls
- Integrations with leading platforms
Hotjar equips product designers, managers and researchers with visual data to better understand target audiences.
Pricing:
The Hotjar free plan supports 1,050 monthly sessions. Paid plans start at $39 per month with 15-day free trials available.
Verdict:
Hotjar provides excellent heatmap software focused specifically on visualizing user behavior.
5. Lucky Orange
Lucky Orange focuses on conversion rate optimization with robust analytics.
It offers detailed dynamic heatmaps tracking individual elements to see what performs. Combine this data with session recordings and funnel analysis to boost conversions.
You can also chat with visitors in real-time, run polls and collect on-site feedback.
Key features
- Dynamic heatmaps
- Session recordings
- Live chat
- Form analytics
- Funnel analysis
- polls and surveys
Lucky Orange gives you the tools to visualize behavior and connect with visitors to optimize conversions.
Pricing:
Lucky Orange offers a free plan for up to 500 visits per month. Paid plans start from $10 per month.
Verdict:
Lucky Orange provides excellent conversion optimization tools anchored around dynamic heatmaps.
6. Clicktale
Clicktale is an in-depth customer experience analytics platform built around heatmaps.
It offers global heatmaps providing a high-level overview of the customer journey. You can then drill down into granular heatmaps showing individual elements.
Combine heatmaps with session replays to see conversion paths and identify optimum sites experiences.
Key features:
- Interactive heatmaps
- Session replays
- Funnel analysis
- Form analytics
- Transaction analytics
- polls and surveys
Clicktale reveals exactly how customers experience your digital touchpoints across web, mobile and apps.
Pricing:
Contact Clicktale sales for custom quote based on your needs.
Verdict:
Clicktale provides expert-level heatmap capabilities for large enterprises.
7. Smartlook
Smartlook offers analytics-powered heatmaps focused on maximizing conversion rates.
It tracks clicks, taps, scrolling and movements to showcase visitor attention. Filter data by location, traffic source and device info.
Combine heatmaps with session recordings and event tracking to see user flows. Identify pathways to purchase for further optimization.
Key features:
- Scroll, click and move heatmaps
- Session recordings
- Event tracking
- Funnel analysis
- Form analytics surveys
- polls and surveys
Smartlook equips ecommerce marketers with visual data to boost online sales.
Pricing:
Smartlook‘s free plan supports 1,500 visits monthly. Paid plans start at $39 per month with free trials available.
Verdict:
Smartlook provides conversion-focused heatmap software for ecommerce.
8. SessionCam
SessionCam offers heatmaps anchored in session replays for visualizing user struggles.
Scroll and click heatmaps reveal visitor attention during sessions. You can then watch those sessions to see issues first-hand.
Funnel reporting shows conversion drop-off points. Form analytics uncover field-specific struggles.
Key features:
- Scroll and click heatmaps
- Session recordings
- Funnel analysis
- Form analytics
- Custom metrics
- Chat integration
SessionCam equips customer service teams with actionable visitor data to resolve issues proactively.
Pricing:
Contact SessionCam sales for custom quotes.
Verdict:
SessionCam heatmaps empower customer service to improve experiences.
9. Zoho PageSense
Zoho PageSense provides heatmaps within a broader conversion optimization and personalization platform.
PageSense offers scroll, click and move maps to reveal engagement levels across your site. Filter heatmaps by location, traffic source and more.
You can then watch session replays to understand user struggles first-hand. Survey visitors for additional feedback.
Key features:
- Scroll, click and move heatmaps
- Session recordings
- A/B/Multivariate testing
- Personalization
- Surveys
- Chat integration
PageSense helps you optimize conversions by engaging, personalizing and surveying visitors.
Pricing:
PageSense paid plans start from $14 per month for up to 10k monthly visitors. 15-day free trials are offered.
Verdict:
Zoho PageSense provides conversion-focused heatmap software within a robust optimization platform.
10. Plerdy
Plerdy offers heatmaps alongside conversion rate optimization tools like polls, popups and SEO monitoring.
It generates click, scroll and move heatmaps to reveal website engagement levels. Filter maps by traffic source, location and device type.
Plerdy also provides session recordings, funnel analysis, and feedback forms for first-hand visitor data. Identify sticking points across touchpoints.
Key features:
- Click, scroll and move heatmaps
- Session recordings
- Funnel analysis
- Feedback forms
- Exit-intent popups
- SEO monitoring
Plerdy helps you optimize technical SEO while also improving user experience for higher conversions.
Pricing:
Plerdy offers a free plan with heatmaps capped at 3 daily. Paid plans start from $27 per month.
Verdict:
Plerdy provides conversion optimization anchored around detailed website heatmaps.
11. VWO Insights
VWO Insights sits within the market-leading VWO conversion optimization platform.
It offers real-time behavioral heatmaps to see engagement levels across all your site elements. Visitors are tracked anonymously protecting privacy.
Combine heatmaps with session recordings and advanced filtering to isolate poor performing visitor segments.
Key features:
- Real-time dynamic heatmaps
- Session recordings
- Conversion funnels
- Form analytics
- Surveys
- polls and surveys
VWO Insights visualizes behavior to optimize conversions through ongoing experimentation powered by VWO.
Pricing:
Contact VWO sales for quote based on your needs. All paid plans have free trials.
Verdict:
VWO Insights provides expert-level heatmaps tightly integrated with the VWO experimentation platform.
12. Attention Insight
Attention Insight takes a unique approach using AI and predictive analysis to model visitor attention.
Upload designs to see heatmap analysis on how much focus various elements will likely receive. Use these predictions to optimize layouts pre-launch.
Attention Insight essentially tells you which parts of designs users will notice or ignore within the first 5 seconds. This allows tweaking pages for maximum impact before going live.
Key features:
- AI-powered predictive heatmaps
- Focus maps
- Clarity scoring
-comps and surveys
Attention Insight ensures new designs grab attention for higher conversion rates.
Pricing:
The Attention Insight free plan allows 5 monthly map checks. Paid plans start from $25 per month.
Verdict:
Attention Insight stands out with its unique AI predictive heatmap capabilities for designing high-performing sites.
What‘s the Best Heatmap Software?
All the heatmap tools featured here are excellent. But a few solutions stand out:
- Mouseflow is the best overall heatmap software with unrivaled analytics capabilities.
- Crazy Egg provides highly visual heatmaps perfect for understanding visitor behavior.
- Inspectlet offers the best customer journey mapping based on mouse tracking.
- HotJar is the leading dedicated heatmap tool to visualize engagement.
The right solution depends on your specific needs and budget.
Focus on heatmap tools that integrate with your existing marketing and analytics platforms for easy data sharing. Prioritize mobile and touch heatmaps as mobile browsing continues to dominate web use.
Start Improving Your Website Now
Heatmaps provide actionable insights unavailable elsewhere to start optimizing your site for higher conversions:
- Identify design flaws making visitor journeys frustrating.
- Enhance on-site experiences through UX and layout improvements.
- Boost conversions by making calls-to-action more prominent.
In short, heatmap software eliminates guesswork so you can make smart website enhancements guided pure by user data.
Review the 12 best heatmap tools highlighted above, explore free trials and find the right solution for your business needs today.
