Instagram is one of the most popular social media platforms today, with over 1 billion monthly active users. This massive audience presents a huge opportunity for driving traffic and conversions to your website or online store.
One of the best ways to leverage Instagram for business is by creating dedicated Instagram landing pages. These are pages that Instagram users land on when they click links in your Instagram bio or posts.
Well-designed Instagram landing pages can help you:
- Capture visitor emails with opt-in forms
- Drive traffic to important pages on your website
- Promote special offers and deals
- Sell products directly
- Gather feedback or conduct surveys
- And more…
But creating an effective Instagram landing page isn’t always easy. You need to grab visitors‘ attention quickly and guide them to take your desired actions.
To help inspire your next Instagram landing page design, here are 24 excellent real-world examples across different industries.
1. ConvertKit
ConvertKit helps creators grow their email lists. Their Instagram landing page promotes a free mini-course on email marketing.
Some best practices on display here:
- Simple, uncluttered layout focuses attention on the lead magnet
- Benefit-driven headline explains what visitors get from the mini-course
- Brief testimonial adds social proof
- Single call-to-action (CTA) button invites visitors to “Get the Course”
2. HubSpot
Hubspot is a popular marketing, sales and service software company. Their Instagram landing page offers visitors a choice between their blog and academy.
Effective strategies used:
- Clean layout with plenty of negative space
- Links take visitors directly to the blog and academy for easy access
- Conversational, friendly copy builds rapport with visitors
- Choice of two CTAs caters to different interests
3. Kapten & Son
Kapten & Son sells high-end watches and accessories for men. Their Instagram landing page promotes a limited time sale.
Notable aspects:
- Time-sensitive scarcity builds urgency with “48 hour sale”
- Large hero image shows off stylish products
- Customer rating proves quality of items on sale
- Shop Now button makes buying seamless
Skillshare provides online classes in design, business and tech skills. Their landing page encourages visitors to try Skillshare Premium free for 1 month.
Why it works well:
- Highlights the core benefit – access to thousands of inspiring classes
- Lead magnet of 1 free month removes barriers to signup
- Real customer review builds trust
- Prominent CTA button drives visitors to redeem
5. Wix
As a popular website builder, Wix wants visitors creating an account to build their sites. Their Instagram landing page makes signup fast and easy.
Key elements:
- Quick explanation of what Wix provides
- Emphasis on free account option
- Familiar platforms shown to reinforce simplicity
- Single purpose CTA button encourages signups
6. Fabletics
Fabletics offers stylish and affordable activewear clothing. Their Instagram landing page invites visitors to take a short style quiz.
Why this is effective:
- Intriguing hook – find your perfect gear from quiz
- Emphasis on special VIP offer builds excitement
- Strong social proof with over 1 million VIPs
- Directs visitors to complete quiz for custom results
7. HomePage
HomePage helps businesses drive more traffic to their websites. Their landing page offers visitors a customized website traffic report.
Notable features:
- Lead magnet delivers something of high value
- Form fields are simple and uncluttered
- Privacy reassurance builds visitor trust
- Benefit-focused CTA button
8. AppSumo
AppSumo provides exclusive deals on SaaS tools for entrepreneurs. Their Instagram landing page promotes a discounted software deal.
Key elements:
- Scarcity builds urgency to claim deal
- Social proof shows popularity of deal
- Price discount highlighted in CTA button
- Easy checkout accelerates purchases
9. Monday
Project management platform Monday.com wants visitors to experience their software. Their landing page offers a no-hassle free trial.
Why this works:
- Benefit-driven headline
- Trial requires just name and email
- No credit card lowers barrier to entry
- Prominent CTA button drives signups
10. Anthropologie
Anthropologie is a popular bohemian women’s clothing and lifestyle brand. Their Instagram landing page promotes their seasonal sale.
Key elements:
- Grabs attention with huge discounts in headline
- Shop Now button smoothly guides visitors to deals
- Sitewide language builds urgency
- Strong social proof element
11. Blog Tyrant
Blog Tyrant provides blogging tips and resources. Their landing page offers a free eBook for signing up to their email list.
Why it converts well:
- Lead magnet delivers high value
- Headline emphasizes what visitors get
- Single form field minimizes friction
- Benefit-driven CTA button
12. Unsplash
Unsplash offers beautiful, free stock photos. Their Instagram landing page invites visitors to create an account to access photos.
Effective elements:
- Emphasizes core value proposition – free HD photos
- Focuses solely on getting visitors to signup
- Familiar platforms shown to reduce friction
- Direct CTA button to create account
13. Kit
Kit is a company that delivers creativity tools and supplies. Their landing page promotes early access to their subscription box.
Why this works:
- Exciting hook invites visitors to get first access
- Short signup form reduces friction
- Social proof builds trust
- Single purpose CTA button
14. Headspace
Headspace provides guided meditation sessions. Their Instagram landing page allows visitors to try Headspace Plus free for 1 month.
Key strategies:
- Lead magnet incentivizes signups
- Benefit-focused headline
- Brief testimonial adds credibility
- CTA button drives visitors to redeem free trial
15. Lowe’s
Home improvement retailer Lowe’s promotes seasonal sales events via their Instagram landing page.
Why it’s compelling:
- Hundreds in savings highlighted in headline
- Huge sitewide sale builds urgency
- Prominent Shop Now button links directly to deals
- Countdown timer creates scarcity
16. Shopify
As an ecommerce platform, Shopify wants visitors to easily create an online store. Their landing page focuses purely on getting visitors to sign up for an account.
Effective tactics:
- Emphasizes core value – fast way to start selling
- Focuses solely on getting visitors to signup
- No distractions to divert attention
- Single purpose CTA button
17. Starbucks
Coffee giant Starbucks often promotes seasonal or limited-edition drink offerings via dedicated Instagram landing pages.
Key elements:
- Tempting drink photos catch the eye
- Emphasis on “limited time” and priority access builds urgency
- Direct link to menu simplifies purchase process
- Consistent branding throughout
18. SquareSpace
Website builder Squarespace wants visitors signing up to create sites. Their Instagram landing page makes it fast and frictionless.
Why it converts:
- Focuses solely on one goal – account creation
- No distractions to divert visitors
- Emphasizes ease of getting started
- Prominent CTA drives signups
19. Casper
Mattress startup Casper allows visitors to take a quick sleep quiz to find their perfect mattress on this landing page.
Notable features:
- Quiz creates intrigue and engages visitors
- Results tailored to individual needs
- Strong testimonial provides social proof
- CTA button drives purchases
20. Microsoft 365
Microsoft promotes their subscription software suite via this Instagram landing page highlighting a good deal.
Key aspects:
- Showcases value – apps for business success
- Highlights preferential pricing in headline
- CTA button focuses on securing the deal
21. Audible
Amazon’s audiobook subsidiary Audible wants visitors trying out Audible Premium Plus. Their landing page offers the first month free.
Why it works well:
- Lead magnet incentivizes visitors
- Emphasizes no commitmentsREQUIRED
- Strong CTA button guides visitors to redeem
22. Walmart
Retail giant Walmart promotes seasonal sales events across their stores via dedicated Instagram landing pages.
Effective strategies:
- Hundreds in Savings grabs attention
- Shop early access language urges action
- Vivid imagery ties to headline theme
- Shop Now button links directly to deals
23. Buffer
Social media tool Buffer offers visitors a free branded Buffer hoodie (worth $50) for signing up to a paid plan.
Notable aspects:
- High-value lead magnet lowers barrier to signup
- Scarcity builds urgency
- Prominent CTA button drives conversions
24. Slack
Enterprise messaging platform Slack wants visitors trying out Slack for free. Their landing page emphasizes the ability to get started without a credit card.
Why it converts well:
- No CC checkout removes friction
- Visitor benefits highlighted
- Strong CTA button drives signups
Key Takeaways
Here are some best practices to apply when creating high converting Instagram landing pages:
Catch attention with bold headlines. Use exciting or urgent hooks about deals, savings, access etc.
Highlight visitor benefits. Emphasize what the visitor gets from offers, free trials, resources etc.
Build trust with social proof. Feature ratings, reviews, testimonials or customer numbers.
Lower barriers with lead magnets. Incentivize opt-ins and signups with free offers, trials, resources etc.
Add urgency with scarcity. Use limited-time offers, dwindling inventory or discounts.
Simplify key actions. Eliminate distractions so visitors focus only on one desired action.
Strengthen CTAs. Use benefit-driven language and prominent placement to drive clicks.
Creating optimized Instagram landing pages takes testing and refinement. Track conversions to find what resonates best with your followers and community.
With compelling offers, streamlined layouts and strategic calls to action, it’s possible to turn Instagram’s highly engaged users into loyal website visitors and customers.
