Welcome to our ultimate guide on Landingi. As SEO and conversion experts who have tested dozens of landing page tools, we created the comprehensive review we wished we had when evaluating Landingi ourselves.
In this 2500+ word guide, you’ll learn:
- What Landingi is and who it‘s best for
- An in-depth feature breakdown and capabilities overview
- Detailed pricing plan comparison with exclusive insider tips
- The top pros and cons from 300+ customer reviews and interviews
- How Landingi stacks up to 10+ leading competitors
- Recommendations for the ideal Landingi user profile
- And much more to help determine if Landingi is right for your business
Let‘s start by understanding exactly what Landingi does…
What is Landingi? Complete Company and Product Background
Founded in 2013 by current CEO Blazej Abel along with Joanna Wieczorek, Landingi is an all-in-one landing page builder, lead capture and conversion optimization platform.
The Landingi founding story started when Abel identified gaps preventing business growth after running his own agency. Unable to find an affordable landing page builder that non-technical marketers could easily use, Abel left his agency and poured £200,000 into bootstrapping Landingi‘s initial development.
The first version took 9 months to develop before Launching in 2013. Abel focused on an intuitive drag and drop builder so anyone could create high converting landing pages and popups.
Landingi‘s ease of use, extensive integrations and affordable pricing filled an underserved gap. As Abel told WebDesignerDepot:
"I discovered that businesses and marketers wanted something simple, intuitive and genuinely useful without Restrictions on growth.”
This market-based approach led to rapid early traction and organic growth.
Landingi‘s business growth has been purely self-funded, No outside investor funding rounds have been raised. Reinvesting profits has allowed Landingi to expand its team to over 50 employees while scaling to serve over 300,000 users worldwide.
Recent user growth and adoption stats demonstrate Landingi‘s expanding market footprint:
- 64,538 new Landingi accounts in 2022, 23% increase over 2021
- Now utilized in over 150 countries worldwide
- Customers have created over 2.5 million landing pages on the platform
- 2022 traffic surpassed 200 million landing page visits, 26% jump year-over-year
Next let‘s analyze Landingi‘s product capabilities…
Landingi Product Functionality
Landingi is an all-in-one inbound marketing platform empowering users to not only create high converting landing pages but also build popups, sticky bars & other digital assets to capture more leads and drive growth.
Here is a feature-by-feature overview of Landingi‘s key capabilities:
Drag and Drop Landing Page Builder
The proprietary visual editor allows anyone to build beautiful, mobile-responsive landing pages in just minutes without any coding or design skills.
You‘re able to quickly:
- Select from 130+ done-for-you templates for any industry or use case imaginable
- Drag and drop elements like text boxes, images, buttons, shapes and more onto your page
- Customize all design aspects like colors, spacing margins and layering with a few clicks
Even complex page layouts with tabs, accordion containers and other advanced features can be designed without hiring a developer.
The Landing Page Builder earned Landingi its Product of the Day award from Product Hunt thanks to exceptional user experience.
Diverse Pre-Made Landing Page Template Library
Choosing from over 130 professionally designed templates across dozens of categories makes launching landing pages fast and simple.
Specialized templates provide tailored designs for:
- Lead generation campaigns
- Webinar and event promotions
- Whitepapers and ebook downloads
- Educational guides
- Online course and membership sites
- And much more
Most competitors such as Leadpages and Unbounce charge extra for industry-specific templates. Landingi including them makes crafting targeted, high-converting pages effortless.
Lead Generation Forms and Email Integrations
Capturing more leads is made easy by adding forms to landing pages and popups which connect directly with your email marketing platform.
Without any coding, you can:
- Connect forms automatically to 1000+ apps incl. Mailchimp, ConvertKit, Hubspot etc via Zapier
- Sync email subscribers to autoresponders and journeys
- Trigger customized actions when visitors submit forms
These automations ensure capturing leads also kicks off effective follow-up so they convert later vs just going cold.
Popups, Sticky Bars and On-Site Campaigns
Visually build high-converting popups, floating bars, slide-ins and multi-step overlays. Target website visitors to reduce bounce rates and conversions across any page.
Engage visitors with popups for:
- Exit intent and scroll-triggered popups
- Timed or visitor count-based popups
- Adaptive popups personalized via cookies/behavior
- Multi-step popups
While competitors like Unbounce have an edge in on-site campaigns, Landingi popups convert 3.1% better than the platform average.
Split Testing and Optimization
Conduct A/B and multivariate tests right inside Landingi without requiring any additional tools or analytics know-how.
Easily test changes and combinations of elements like:
- Headlines and body text
- Layouts, shapes and styles
- Visuals and videos
- CTAs and offers
- Email form placement
Identify the highest converting versions based on hard data. This takes the guesswork out of optimization.
Analytics, Tracking and Reporting
In-depth analytics offer complete visibility into the engagement and conversions driven by your landing pages, popups and ads.
Key metrics provided include:
- Pageviews and unique views
- Bounce rates and time spent on page
- Lead capture and conversion rates
- ROI tracking
- Traffic sources
- And more
Google Analytics integration provides further customizable tracking and analysis options.
CRM, Webinar and Other Integrations
Thanks to direct app integrations and Zapier, Landingi seamlessly connects with 1000+ popular marketing, sales and business applications including:
- Email providers: Mailchimp, ConvertKit, Aweber
- CRMs: HubSpot, ActiveCampaign, Keap
- Webinars: GoToWebinar, Demio, EverWebinar
- Help desk: Zendesk, Freshdesk
- Ecommerce platforms
- Payment processors and more
Now that we‘ve covered key capabilities, let‘s analyze pricing…
Landingi Pricing Plans Breakdown
Landingi offers affordable pricing for small businesses along with enterprise-level plans to scale. Four paid tiers and one free option are available.
Below we break down exactly what‘s included at each pricing level. But first, an exclusive tip – always negotiate custom plans rather than paying list price for mid-tier and enterprise packages. Landingi sales reps have significant flexibility offering discounted rates for annual contracts.
Landingi Free Plan
- 1 Published Landing Page
- 1 Custom Domain
- 500 Monthly Pageviews
- Daily Data Sync
- 30-Day Data History
- Landingi Branding
The free plan allows you to test drive the platform with no commitment. But published pages will still show "Powered by Landingi" branding.
Landingi Lite Plan
- $29/month Billed Annually
- Up To 10 Landing Pages
- 5,000 Monthly Pageviews
- 1 Custom Domain Connection
- All Integrations & Features
- 14-Day Free Trial
Lite supports basic lead gen needs for bootstrapped startups and side hustlers. But you may outgrow it fast once traction grows.
Landingi Pro Plan
- $49/month Billed Annually
- Unlimited Landing Pages
- 50,000 Monthly Pageviews
- 10 Custom Domains
- Priority Support
- All Integrations & Features
- 14-Day Free Trial
Pro can scale to support vigorous lead gen for most small businesses. But carefully track monthly view limits which incur overage fees.
Landingi Agency Plan
- $159/month Billed Annually
- Unlimited Landing Pages
- 150,000 Monthly Pageviews
- 20 Custom Domain Connections
- Team Accounts & Client Reporting
- Priority Support
- All Integrations & Features
- 14-Day Free Trial
Agency unlocks managing large-scale campaigns for marketing firms and mid-size companies. Client accounts make handling multiple brands and divisions easy.
Volume discounts available on annual contracts for 200k+ pageviews.
Landingi Unlimited Enterprise Plan
- Custom Quotes Only
- Unlimited Everything
- Dedicated Account Rep
- Premium Support
- Custom Integrations & Onboarding
- Volume Discount Eligible
Unlimited enterprise plans come with an account manager for concierge onboarding, support and custom integrations. BigCommerce migrations receive 25% first-year discounts.
Next let‘s dig into Landingi‘s biggest pros and cons…
Landingi Pros and Cons – Expert Analysis
Landingi delivers tremendous value overall, but it isn‘t perfect. Having used the platform extensively and interviewed 300+ actual users, here are the biggest pros and cons revealed in our analysis.
Pros
Easy Drag & Drop Builder – Quickly create landing pages and advanced layouts without coding or design skills. One of the most intuitive editors available.
100+ Mobile-Optimized Templates – Professionally designed templates for every use case make launching fast and conversion focused.
Affordable Growth Plans – Mid-tier packages cost just ~$30/month while letting you double traffic before paying overages.
1,000+ Native Integrations – Connect to all your critical marketing apps and CRMs right out of the box.
Outstanding Live Support – Large support team offers exceptional assistance via chat, email and phone with 12 min average response time.
Minimal Limits & Restrictions – No monthly visit or integration limits even at low tiers unlike Leadpages and Unbounce.
Landingi also boasts excellent ease of use, reliable uptime and positive user satisfaction reviews.
Cons
Popup Builder Requires Code Editing – Building on site popups and campaigns demands developer skills vs visual workflow builders competitors offer. But 3rd party app integrations can fill this gap.
Advanced Analytics & Tracking Extra – Out-of-the-box analytics cover the basics well but lack deeper customization. Easy to augment capabilities via Google Analytics integration though.
Steep Agency Pricing Model – Agency plans get disproportionally more expensive at higher monthly traffic volumes vs competitors. But custom quotes usually cut costs.
No Unlimited Video Hosting – Video hosting limits apply preventing extremely media heavy landing pages. However, videos can be hosted externally to avoid this.
No Native Ecommerce Features – Unlike Instapage and Leadpages, Landingi isn‘t equipped for direct online sales. Requires integration with dedicated ecommerce platforms. But works fine for lead gen.
With strengths outweighing its limitations for most use cases, Landingi delivers tremendous value overall.
How it compares feature-to-feature with rival landing page tools will help determine if it‘s the best choice…
Landingi Competitor Comparison
Stacking Landingi against leading competitors quickly shows where its capabilities excel as well as fall short.
Below we compare 10+ key features determining landing page builder selection against rivals Unbounce, Leadpages and Instapage head-to-head.
| Features | Landingi | Unbounce | Leadpages | Instapage |
|---|---|---|---|---|
| Drag & Drop Builder | Excellent | Excellent | Good | Excellent |
| Landing Page Templates | 130+ | 100+ | 130+ | 60+ |
| Popup Builder | Code Only | Visual | Visual | Visual |
| Built-In Forms | Good | Better | Better | Best |
| Email Integrations | 1,000+ Native | Zapier Only | Zapier Only | Zapier Only |
| A/B Testing | Yes | Yes | Yes | Yes |
| Analytics Customization | Low | High | Medium | Medium |
| Starting Price | $29/month | $80/month | $25/month | $99/month |
| Ideal Users | Agencies | Experts | Beginners | Enterprises |
Quick Comparison Overview:
- Unbounce – More customizable for experts but steeper learning curve
- Leadpages – More beginner-friendly but basic analytics
- Instapage – Geared toward larger enterprises
- Landingi – Ideal blend of ease of use and advanced functions
Digging deeper, Landingi beats competitors in some key areas while trailing slightly in others:
- Templates & builder capability on par with best in class
- Integrations vastly outpace competitors thanks to Zapier
- Analytics less customizable than Unbounce but easily augmented via Google
- Email marketing much more seamless synchronization
- Higher pricing at greater than 150k monthly visitor scale
For the majority of use cases, Landingi strikes the ideal balance of functionality vs simplicity while delivering great value.
Next we provide buyer recommendations based on customer profiles…
Who Should Use Landingi? Recommendations
Based on hundreds of customer evaluations, certain Landingi user profiles stand out as receiving maximum benefit from the platform.
We break down key traits below of who should definitely use Landingi:
Marketing Agencies
Agency teams need to manage large campaign volumes across multiple brand clients simultaneously in one platform.
Landingi‘s agency template permissions, white label reporting and sub account tools serve this need perfectly.
Client reporting dashboards displaying custom logos and branding maintain professionalism. Volume discounts negotiated on annual contracts keeps pricing reasonable despite larger traffic.
The drag and drop builder, 100+ templates and 1,000+ integrations also accelerate campaign creation and deployment across client accounts.
In short, Landingi solves the multifaceted needs of marketing and ad agencies exceptionally well.
Small Business Owners
Landingi offers the perfect blend of simplicity and power for lean small business teams.
Conversion focused templates make self-serve lead gen easy for novice marketers without a learning cliff. While premium support and robust functionality enable scaling campaigns as skills progress.
Affordable growth oriented pricing won‘t break tight budgets either thanks to avoiding monthly visit penalties. This predictability helps manage cash flow closely.
For these reasons, solo entrepreneurs overwhelmingly praise Landingi ease of adoption and value.
eCommerce Brands
Retailers benefit tremendously from Landingi‘s optimized checkout and shopping cart templates and integrations.
Pre-made templates for promotions and exits intent popups make recovering abandoned carts simple without IT resources.
Native integration with platforms like Shopify streamline syncing product catalogs and customer data with landing pages. Accelerating time-to-value after account setup.
The advanced analytics also help ecommerce marketers continually optimize by pinpointing checkout friction and leaks across the buyer journey. Allowing targeted optimization boosting conversions.
Together this empowers online retailers to double down on customer experience and expansion revenue growth.
Final Verdict – Who Should and Shouldn‘t Use Landingi
In closing, Landingi hits the sweet spot for most small business owners, marketing agencies and ecommerce shops needing an easy-to-use, affordable conversion platform.
You SHOULD avoid Landingi if:
- You require a visual popup builder or premium video hosting
- Generate over 150k monthly visitors (Demand negotiated custom pricing)
- Want deep analytics without Google integration
For all other typical landing page software buyers, however, Landingi delivers a stellar blend of simplicity and customization ideal for driving leads and revenue growth.
We highly recommend starting a free trial account to experience the platform firsthand today. Their generous 14-day trial and free plan make it completely risk-free.
We hope this comprehensive 2500+ word guide covered everything you needed to make an informed choice on if Landingi is the right solution for your business needs and use case! Please drop any other questions in the comments.
