Metricool is an all-in-one social media management platform trusted by over one million users. But with so many tools out there, how do you know if it‘s the right fit for your business?
In this comprehensive Metricool review, we‘ll give you everything you need to make an informed decision, including:
- An in-depth look at features
- Pricing and plan comparison
- Key benefits
- Potential drawbacks
- Tips for getting the most out of Metricool
- How it stacks up against alternatives like Sendible and Iconosquare
We‘ll also discuss who Metricool is best suited for, so you can determine if it aligns with your social media goals. Let‘s dive in!
Core Features and Capabilities
Founded in 2016, Metricool consolidates multiple social media accounts into a streamlined dashboard. Key features include:
Unified Inbox
Metricool‘s unified inbox allows you to manage messages and comments from all connected profiles in one place. This saves huge time otherwise spent switching between accounts.
You can filter, search, reply and assign messages right within Metricool. Supported networks are Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok and Google Business.
Social Media Scheduling & Publishing
Metricool makes it easy to plan, schedule and publish content across social accounts. Its smart calendar editor lets you visualize your posting schedule and optimize timing.
Some handy optimization features include:
- Best Time recommendations to boost reach
- Color-coded calendar to see status at a glance
- Ability to schedule stories for Instagram
- Image and video editing capabilities
You can also set up Autolists to automatically publish recurring posts.
Social Media Analytics
Metricool provides powerful analytics across multiple networks like Facebook, Instagram, Twitter, YouTube and LinkedIn.
You gain key insights on followers, reach, engagement, top content, posts and competitors. Data can be tracked in real-time or historically with custom date ranges.
Paid plans let you export analytics as sharable PDF reports. This makes client reporting easy.
AI Writing Assistant
Metricool has an AI assistant that can auto-generate post captions, descriptions and more.
Though generic at times, it‘s great for kicking off drafts to edit further. The assistant also helps when you have writer‘s block!
Comparing Metricool‘s Plans
Metricool offers four paid plans: Starter, Advanced, Enterprise and Hashtag Tracker. Core differences are:
Starter ($18-$22/month)
- Connect up to 5 brands/accounts
- Schedule up to 2,000 posts per month
- 3 AI content uses per brand monthly
- Analyze 100 competitors
Best for solopreneurs and small teams getting started.
Advanced ($45-$54/month)
- Up to 15 connected brands
- Schedule up to 5,000 monthly posts
- 50 monthly AI content generations per brand
- Custom reporting
- Looker Studio and Zapier integrations
Ideal for multi-account management with more extensive analytics.
Enterprise ($139-$172/month)
- Up to 50 connected brands
- Schedule up 10,000 monthly posts
- White label custom branding
Tailored for large agencies and enterprise usage.
Hashtag Tracker ($9.99/day per network)
This tracks hashtag or keywords across Instagram and Twitter to optimize performance. Helpful for campaigns but otherwise expensive for extended use.
The Key Benefits of Using Metricool
Based on our extensive evaluation, here are the main advantages Metricool provides:
All Your Accounts in One Place
Having unified access to 10+ networks like Facebook, Instagram, Twitter, LinkedIn and TikTok in one dashboard is a huge time-saver. Everything from analytics to posting and engagement can be managed centrally.
Powerful Yet Easy-to-Use Platform
Despite its depth in features, Metricool offers a clean, intuitive interface. Key tools are easily discoverable so you can start using it right away.
Great for Multi-Account Management
Metricool makes it easy to group accounts across departments, locations or brands using its "Brands" structure. Useful when handling large numbers of profiles.
Top-Notch Analytics and Reporting
Actionable analytics insights, automated scheduled reports and custom branding options make Metricool great for social media reporting. This keeps stakeholders informed.
Budget-Friendly Pricing
Given the breadth of capabilities, Metricool is very fairly priced. The free plan also lets you test drive key features.
Potential Drawbacks to Consider
Despite immense capabilities, Metricool isn‘t perfect. A few limitations to note:
Steep Learning Curve
With loads of features, Metricool can seem overwhelming initially. Allow some ramp up time to master its more advanced functionality.
Occasional Software Bugs
As Metricool rolls out frequent software enhancements, you may encounter the odd bug. These are quickly smoothed out but can briefly impact usage.
Limited Email Automation
While central inbox management is excellent, Metricool currently lacks native email marketing features beyond basic templates. Third-party integrations offset this.
Tips for Using Metricool Effectively
To help you hit the ground running, we’ve compiled some pro tips:
1. Connect Accounts Strategically
Assess which accounts are top priority for consolidated management based on business objectives. Add remaining accounts gradually.
2. Set Up Teams and Roles
Assign appropriate platform access and permissions to colleagues via Admin > Teams early on.
3. Build Multi-Channel Campaigns
Leverage Metricool’s unified capabilities to seamlessly execute coordinated cross-channel campaigns.
4. Explore Third-Party Integrations
Extend Metricool’s functionality with Zapier, Canva, Google Analytics and other integrated apps.
5. Use AI Selectively
Generate AI content for broad inspiration but avoid publishing generics as-is. Customize or refine further.
6. Review Analytics Frequently
Consume available analytic data, like top posts and competitors, to derive actionable social media insights.
How Metricool Compares to Other Tools
We also stacked Metricool against two of our favorite social platforms – Sendible and Iconosquare. Here‘s how they fare across key areas:
| Metricool | Sendible | Iconosquare | |
|---|---|---|---|
| Unified inbox | Yes | Yes | Limited |
| Post scheduling | Advanced features | Strong visual calendar | Basic capabilities |
| Analytics depth | Very extensive | Robust | Specializes in analytics |
| Competitor tracking | 100 competitors | 25 competitors | None |
| Reporting | Automated, customizable | Highly customizable | Standard templates |
| Pricing | Very affordable | Mid-tier | Premium |
While all great options, Metricool strikes the best balance across unified social management, competitive pricing and custom reporting.
Is Metricool Right for You?
Metricool is an excellent platform for nearly any marketer but works best if:
- You manage multiple social media accounts
- Actionable analytics are crucial
- You handle client reporting
- Budget-friendly pricing is important
For small businesses focused just on content publishing, simpler tools may suffice. But most agencies and brands can extract huge value from Metricool.
The Final Verdict on Metricool
Metricool delivers a versatile yet intuitive social suite with great analytics, affordable plans and consolidated account management.
While slightly less polished than Sendible, it offers superior pricing and breadth of capabilities for the investment. We highly recommend Metricool for any multi-channel marketer.
Interested in giving Metricool a spin? Take advantage of their forever free plan to experience the key benefits first-hand without commitment.
