If you run an online store, you know how crucial effective marketing is for driving sales and building customer relationships. But with so many channels to manage—email, SMS, web push, paid ads, etc.—ecommerce marketing can quickly become overwhelming and time-consuming.
That‘s where Omnisend comes in. Omnisend is an omnichannel marketing automation platform built specifically for ecommerce businesses. It brings all your marketing channels together in one place, with powerful tools to help you attract, convert, and retain customers.
In this in-depth Omnisend review, we‘ll take a closer look at everything this platform has to offer and help you decide if it‘s the right choice for your ecommerce business.
What Makes Omnisend Different?
There are countless email marketing services out there, but Omnisend stands out for its laser focus on ecommerce. While other platforms aim to serve bloggers, course creators, agencies, and all types of businesses, Omnisend has designed its entire platform around the unique needs of online sellers.
This specialization allows Omnisend to offer ecommerce-specific features you won‘t find in general email marketing tools, such as:
- Pre-built automations for key points in the customer journey like cart abandonment, welcome series, post-purchase follow-up, and more
- Ecommerce email templates for sales, product announcements, and other promotions
- Dynamic discount codes and gift cards you can embed right in your emails
- Product recommendations and shoppable emails that pull in your store‘s products
- Web tracking to monitor customer behavior on your website for segmentation and personalization
- ROI tracking and sales attribution to tie your marketing efforts directly to revenue
If you‘ve struggled to make generic email tools work for your ecommerce needs, Omnisend will feel like a breath of fresh air. Everything is tailored for online selling, so you can create high-converting campaigns in less time.
Omnisend‘s Key Features
Now that we understand what makes Omnisend unique, let‘s dive into the specific features you get with this platform.
Email Marketing
Email is the backbone of Omnisend, and the email marketing tools are top-notch. You can easily create beautiful branded emails using the drag-and-drop visual composer and the extensive library of ecommerce-focused templates.
The email builder makes it easy to add dynamic content blocks like product recommendations, unique coupon codes, and scratch cards. You can pull in brand assets from your website automatically to create emails that perfectly match your store.
Pre-Built Automations
Omnisend offers a library of pre-built automation workflows for key points in the customer lifecycle, such as:
- Welcome series for new subscribers
- Cart abandonment reminders
- Post-purchase surveys and review requests
- Customer reactivation and winback series
- Transactional emails like order and shipping confirmations
These automations are fully customizable, but the pre-built versions allow you to set up highly effective email sequences in just a few clicks.
You can also build custom automations from scratch using the visual workflow editor. Set enrollment criteria, wait times, conditions, and actions to create any type of sequence.
SMS and Push Notifications
In addition to email, Omnisend allows you to communicate with your customers via SMS and web push notifications. You can send bulk campaigns or set up automated workflows mixing email, SMS and push messages.
Omnisend recently added support for MMS as well, so you can include images, GIFs and even video in your text messages.
Forms & Landing Pages
To help you grow your subscriber list, Omnisend includes tools to build signup forms and landing pages. The form builder offers many different layouts and designs, including gamified options like a "Wheel of Fortune" style signup box.
You can display forms as popups, floating bars, inline boxes, or exit-intent. Targeting options allow you to specify exactly where and when forms appear.
The landing page builder is great for creating simple pages to promote sales, product launches, contests, and more. It operates on a subdomain of your website for easy publishing.
AI Subject Lines & Copywriting
One standout feature of Omnisend is the AI writer, which can automatically generate email subject lines and body copy with just a few inputs.
The AI writer understands the context of your email and brand voice to create copy that sounds like it was written by a human. You can use it to brainstorm subject line ideas or fully write email sections.
This is an incredible time-saver and a great way to overcome writer‘s block. The AI can help you quickly crank out email copy when you‘re short on time or inspiration.
Segmentation & Personalization
Omnisend tracks customer behavior on your website and ties it to individual contact profiles. You can see what products a customer has viewed, added to cart, and purchased.
Using this data, you can build granular segments based on behavior and shopping activity. Create segments for high spenders, loyal customers, cart abandoners, or any other criteria.
Then use these segments to send targeted campaigns and personalize your marketing. You can insert dynamic content blocks that change based on the recipient, such as product recommendations tailored to their interests.
A/B Testing
With Omnisend‘s A/B testing features, you can optimize your emails to drive the highest engagement and conversions. Test different subject lines, content, images, and designs to see what resonates with your audience.
You can send test versions to a small portion of your list, then automatically send the winning version to remaining recipients. Omnisend will track results and pick the winner based on open rates or click-through rates.
Reporting & Analytics
Omnisend offers robust reporting to help you track your marketing performance and ROI. Because it integrates with your store, it can tie campaigns directly to sales and revenue.
The dashboard shows you total sales generated from Omnisend campaigns over time. You can dig into individual automations and campaigns to see granular metrics like opens, clicks, unsubscribes, sales, and more.
Omnisend also provides benchmarks so you can see how your metrics stack up to industry averages. This is helpful for identifying areas for improvement.
Integrations
Omnisend integrates with all the top ecommerce platforms, including Shopify, BigCommerce, WooCommerce, Magento, and more. This allows you to easily sync customers and sales data.
It also supports integrations with over 100 other tools for reviews, loyalty programs, help desk, shipping, and more. The extensive integration options make it easy to connect Omnisend with your tech stack.
Omnisend Pricing
Omnisend has a free plan that supports up to 250 contacts, 500 emails per month, and 60 free SMS credits. The free plan includes most features like automation, segmentation, forms, and landing pages.
Paid plans start at $16/month for the Standard plan and $59/month for the Pro plan. Pricing scales up based on number of contacts.
The Standard plan removes the contact limit and increases email/SMS sending limits. The Pro plan adds unlimited email sends, advanced reporting, and priority support.
Omnisend offers a very generous free plan compared to other email marketing services. It‘s a great way to get started if you‘re just launching your ecommerce business.
Omnisend Pros & Cons
Here‘s a summary of what we see as the main pros and cons of Omnisend:
Pros:
- Purpose-built for ecommerce with features tailored to online sellers
- Extensive library of ecommerce email templates and pre-built automations
- Combined email, SMS and push notifications for omnichannel marketing
- Website tracking for behavioral segmentation and personalization
- Sales attribution reporting to track marketing ROI
- AI writing tools to speed up email copywriting
- Generous free plan and affordable pricing
Cons:
- Requires an ecommerce store, not well-suited for other business types
- Steeper learning curve than some email tools due to advanced features
- Pricing can get expensive for large contact databases on the Pro plan
Overall, the pros far outweigh the cons for ecommerce businesses. The specialized feature set is unrivaled among other email platforms.
Omnisend Alternatives
If you‘re not sold on Omnisend, here are a few alternatives to consider:
- ActiveCampaign – Full-featured email and marketing automation with a built-in CRM and sales automation tools
- Klaviyo – Another ecommerce-focused email platform with deep integration with Shopify and other ecommerce platforms
- Drip – Ecommerce CRM platform with email marketing features and a heavy focus on automation
Is Omnisend Right For You?
Omnisend is an absolute no-brainer if you run an ecommerce business and want to level-up your marketing. The pre-built ecommerce automations, email templates, and behavioral segmentation allow you to execute more effective lifecycle marketing campaigns in less time.
You‘ll be able to put more of your marketing on autopilot while still sending highly relevant, revenue-generating offers to your customers. And with everything managed from one platform, you‘ll avoid the headache of piecing together multiple single-channel tools.
That said, Omnisend likely isn‘t the best fit for businesses outside of ecommerce. Many of the features are ecommerce-specific and wouldn‘t be relevant to bloggers, course creators, agencies, or other business types. There are better general email marketing solutions for those use cases.
Overall, Omnisend gets our highest recommendation for ecommerce email marketing software. It has all the tools you need to attract and retain more customers, and the ROI potential is massive.
Sign up for a free account to take Omnisend for a test drive and see how it can grow your online store.
