OptinMonster has become one of the most popular lead generation and email list building tools. Its attractive opt-in forms and advanced targeting features help capture more subscriber emails effortlessly.
But OptinMonster doesn‘t come cheap, with prices starting at $9 per month billed annually. And while it works great if you strictly want to collect emails, it lacks broader landing page and lead management capabilities.
So in this comprehensive guide, we’ll explore the top alternatives to OptinMonster available in 2023 across a range of needs and budgets.
Why Opt For an OptinMonster Alternative?
Before jumping into the options, let’s clarify why you might want an alternative solution in the first place.
Potential reasons include:
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Lower Cost – OptinMonster‘s pricing starts at $108 per year (billed annually) for the Starter plan. Many small businesses find those recurring costs too high over time. The tools below are mostly one-time purchases or have free tiers.
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More Features – While OptinMonster focuses specifically on opt-in forms, many alternatives provide full landing page builders, lead management systems, and advanced analytics. This avoids needing multiple tools.
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Use Without WordPress – OptinMonster only works as a WordPress plugin. But many people use other platforms like Shopify or only have static HTML sites. The options below work in those cases too.
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Easier Setup & Use – Getting the advanced targeting and triggers working in OptinMonster can involve a steep learning curve. Some alternatives offer simpler interfaces and pre-built templates requiring no coding.
Now that you know why you might want an alternative tool, let‘s explore the top options in more detail.
1. Thrive Leads – A Powerful WordPress Plugin Replacement
Thrive Leads is likely the closest 1:1 alternative to OptinMonster available right now. As a WordPress plugin, it replicates nearly all of the same pop-up and embedded opt-in form capabilities.
Some key things it offers:
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Diverse Opt-in Types – Like OptinMonster, Thrive Leads supports popups, content lockers, slide-ins, sidebar, ribbon, and inline forms out of the box. You can display forms all over your site without knowing code.
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Pre-Built Templates – It comes packed with professionally designed opt-in form templates for every type you need. There are options for ecommerce sites, blogs, lead magnets, newsletters, and more.
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Granular Targeting – Target forms to specific posts, pages, categories, tags, traffic sources, user roles, and much more. This lets you hyper-focus offers to high-intent users.
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Intelligent Triggers – Set forms to display on exit-intent, timed delays, scroll position, and other events using simple toggle switches (no coding).
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Split Testing – A/B test multiple variables like form design, copy, and offers to empirically determine what converts visitors best for your niche.
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Analytics & Tracking – Get instant insights into conversions plus drill into metrics for each opt-in form and variation you create. Integrates directly with email providers too.
In summary, Thrive Leads essentially provides all the functionality of OptinMonster but through an intuitive WordPress-based interface. And you can access their entire suite of conversion focused tools for just $19/month more than OptinMonster alone.
When is Thrive Leads the Right Choice?
Thrive Leads is the right choice if:
✅ You currently use OptinMonster and want an easy replacement
✅ You need to build email lists or generate leads on a WordPress site
✅ You want a bundle of other conversion tools like landing pages and heatmaps for a marginal extra cost
❌ You use a platform other than WordPress (Shopify, HTML, etc.)
2. ConvertBox – A Full OptinMonster Alternative for Any Website
ConvertBox stands out as one of the most full-featured alternatives with advanced opt-ins, personalization, and targeting. And it works seamlessly on any website platform.
Here are some reasons it‘s an excellent choice:
Diverse Opt-in Types
You can create scroll boxes, slide-ins, modals, headers, bars, and full-page takeovers. Each converts for different goals like email signup vs purchases.
Personalization & Dynamic Content
ConvertBox lets you customize opt-in messaging for each visitor based on their user profile and history data. This leads to much higher relevancy and conversions.
Intelligent Targeting & Triggers
Combine location, device, traffic source, on-site behavior and more to determine who sees which message and when. You can get extremely surgical with your targeting.
Full Analytics & Split Testing
See full conversion analytics for your forms and run A/B split tests on designs, headlines & more to further optimize performance.
One-Click Deployment
You can launch new opt-in campaigns in under 60 seconds with ConvertBox‘s templated workflows for common goals like email signup. No coding or design skills needed.
In summary, ConvertBox brings enterprise-level features to a simple and affordable package. And the flexibility to deploy on any site engine makes it a true OptinMonster alternative.
When is ConvertBox the Right Choice?❓
ConvertBox is the right for you if:
✅ You want an optin solution to work across any website platform
✅ You need to segment visitors and serve dynamic content
✅ You have a mid to high budget and want advanced personalization features
❌ Your needs are super simple (a basic popup or two)
3. Thrive Theme Builder – Landings Pages Plus Optins
Thrive Theme Builder comes from the same parent company as Thrive Leads recommended above. But there’s one big difference…
In addition to all the opt-in capabilities, you also get their full landing page and sales funnel builder.
This powerful combo lets you:
📝 Create and customize beautiful, high-converting landing pages using 150+ pre-made templates
🔥 Deploy attention-grabbing opt-in forms and lead flows across those pages
👥 Personalize messaging for logged in vs guest visitors automatically
🔬 A/B test page designs and layouts
It’s an extremely comprehensive toolset for boosting conversions across both landing pages and popups. And pricing is still very reasonable compared to OptinMonster and a separate page builder.
When is Thrive Theme Builder the Right Choice? ✅
Thrive Theme Builder is the right choice if:
✅ You want landing pages along with diverse opt-in forms
✅ You prefer keeping all your tools and data under one roof
✅ You want maximum quality and conversion performance regardless of budget
❌ You need something strictly simple or inexpensive
4. Getsitecontrol – Great Free Tier & Easy Setup
Getsitecontrol stands out among the options for offering a forever free version. So if budget is a main concern, it lets you still access popups, banners, and slide-ins absolutely free up to 500 form impressions monthly.
Some other advantages beyond the free tier include:
Dead Simple Setup
As a hosted web app, Getsitecontrol doesn’t require any software installs. You simply paste one script tag on your pages to start collecting emails. Helpful for less technical users.
Email Integrations
Connect your forms directly with all major providers like MailChimp, Constant Contact, AWeber, ActiveCampaign, and more to instantly sync email signups.
Basic Analytics
While not as robust as some tools above, you can view impressions and submission rates within Getsitecontrol to monitor performance and make tweaks.
The main limitations accompany anything free. Primarily, form design and advanced targeting capabilities. But for occasional popup needs, it works nicely.
When is Getsitecontrol the Right Choice? ✅
Getsitecontrol is the right choice if:
✅ You have a very limited budget (or none at all)
✅ You prefer extremely simple interfaces and setup
✅ Your needs are relatively basic
❌ You want advanced personalization or Analytics
Which is the Best OptinMonster Alternative For You? My Recommendation:
All the tools covered provide viable alternatives to achieve the email lead generation and opt-in functionality of OptinMonster.
But in terms of the best well-rounded option, I recommend Thrive Leads.
It replicates all the core pop-up and opt-in capabilities 1:1 with OptinMonster while adding other lead generation tools like landing pages into an easy WordPress ecosystem.
The templates, easy customization, and performance tracking also outpace most other alternatives. And pricing is quite affordable compared to the value you receive.
💡Tip: If you want to maximize conversions further, use Thrive Leads alongside Thrive Theme builder. This combines high-performing opt-ins with the pages people ultimately land on.
But all the options suit different needs across budget, website platform, use case and more.
Hopefully the detailed comparison and recommendations provide clarity to find your perfect OptinMonster alternative that will help you capture more email subscribers and grow your business.
