Keeping on top of your SEO performance is crucial for any business looking to drive organic traffic and boost rankings. But with so many metrics to track across multiple websites, it can be overwhelming trying to make sense of all that data.
This is where using one of the best SEO reporting tools comes in handy. These tools compile all your vital SEO data into detailed, customizable reports that you can analyze to optimize your strategy going forward.
In this guide, I‘ll compare the top 8 SEO reporting tools on the market right now based on features, pricing, and use cases. By the end, you‘ll know which solution is the best fit to help you take your SEO reporting to the next level.
What is an SEO Reporting Tool?
An SEO reporting tool is software that compiles metrics from various sources related to your SEO campaigns and consolidates them into reports.
These reports track key performance indicators (KPIs) over time so you can identify trends and opportunities for improvement.
Common SEO metrics found in these reports include:
- Keyword rankings
- Organic traffic
- Backlinks
- Website audits
- Google Search Console data
- Google Analytics data
SEO reporting tools enable you to:
- Save time – Automatically compile reports instead of manually gathering data from multiple sources.
- Identify issues – Spot drops in rankings, traffic dips, technical SEO problems, etc.
- Uncover opportunities – See rising keywords, backlink wins, traffic surges to capitalize on.
- Report to clients – Impress clients with professional, branded reports packed with insights.
- Inform strategy – Make data-driven decisions to optimize your SEO campaigns.
Now let‘s take a look at the top tools available in 2023 for creating killer SEO reports.
1. SE Ranking
SE Ranking is an all-in-one SEO platform with a stellar reporting module that makes it our #1 recommendation.
It compiles over 80 SEO metrics from across its powerful toolkit – including rank tracking, site auditing, backlink analysis and more – into fully customizable reports.
The drag-and-drop report builder makes it simple to create professional reports tailored to your needs. And you can brand reports with your own logo and color schemes for a polished look.
Impressively, SE Ranking enables unlimited scheduled email reports. So you can automatically send as many clients daily, weekly or monthly updates as you need.
For white label SEO agencies managing an array of client reports each month, this is invaluable.
Key features
- Drag-and-drop report builder
- 80+ SEO data modules
- Unlimited scheduled email reports
- Fully customizable branding
- Annotations and notes
Pricing
SE Ranking offers a free 7-day trial for all plans. Paid plans start from $23.52 per month.
The pricing depends on your chosen plan tier and desired level of rank tracking.
For unlimited rank tracking on up to 300 domains, expect to pay $99.90 per month.
Who it‘s best for
Thanks to unlimited client reporting capabilities plus a full-featured SEO toolkit, SE Ranking is ideal for digital agencies and enterprise SEOs managing vast campaigns.
It‘s overkill for sole traders tracking just a handful of clients. But for bigger teams, it‘s a must-have.
Read our full SE Ranking review
2. Raven Tools
If you want a dedicated reporting solution, Raven Tools is easily among the best SEO reporting tools available.
It makes light work of creating branded, polished reports packed with actionable insights through easy customization options.
Raven enables you to combine datasets from across your digital marketing stack – including metrics from SEO tools, Google Analytics, social media, PPC and more.
So it‘s ideal if you need holistic reports encompassing all marketing channels.
When it comes to presentation, Raven Tools shines. You can craft professional reports with your branding, formatting, headings, images and custom analysis.
These can be one-off PDF exports, scheduled for automatic email delivery or interactive online reports.
For agencies juggling multiple client reports, the white label reporting is invaluable. It guarantees consistency through saved templates while allowing customization for each customer.
Key features:
- Custom reporting builder
- White label reporting
- Combine data from 150+ sources
- Scheduled and on-demand reports
- Interactive online reporting
Pricing:
Raven Tools starts from $39 per month for the Starter plan.
The Pro plan bumps this up to $99 monthly and introduces white label reporting plus more metrics and data sources.
There‘s a free 7-day trial to test drive the software first.
Who it‘s best for:
With its stellar reporting interface and white labeling capabilities, Raven Tools suits agencies managing an array of client accounts.
Equally, it provides in-house SEOs at mid-size and larger companies with the tools to compile senior management reports.
Read our full Raven Tools review
3. SEMrush
SEMrush isn‘t primarily a reporting tool. But it still packs one of the best all-round SEO analytics and reporting capabilities on the market.
So if you‘re after an integrated digital marketing platform with robust SEO reporting built-in, SEMrush delivers in spades.
Its customizable PDF reporting enables you to compile data from projects across SEMrush into detailed analysis tailored to your (or your client‘s) needs.
You can also take advantage of 200+ pre-made SEO and digital marketing report templates. These make quick work of pulling together professional reports.
Another standout plus is SEMrush‘s scheduled reporting. You can automate report creation and delivery via email up to 50 times per month.
This can save agencies and enterprise SEOs endless hours while delivering regular insights to managers and customers.
Key features:
- Powerful SEO toolkit
- Custom PDF reporting builder
- 200+ report templates
- Scheduled email reporting
- Custom branding
Pricing:
SEMrush plans start from $99.95 per month for the Pro account.
This comes with 10 scheduled PDF report emails monthly. The Guru plan at $199.95 increases this to 25, while 50 is included at the $399.95 Business level.
You can try SEMrush analytics free for 7 days before buying.
Who it‘s best for:
For SMBs and mid-market companies wanting an integrated digital marketing platform with strong reporting, SEMrush excels.
Thanks to automated scheduled reporting capabilities, it also suits agencies needing to compile multiple regular client reports.
Read our full SEMrush review
4. Ahrefs
Known primarily as an SEO research toolset, Ahrefs still packs a surprisingly wide-ranging built-in reporting module.
Within your Ahrefs account dashboard, you can access the reporting suite to build custom reports focused on several key SEO areas. These include rank tracking, site analytics, organic research, backlinks, content explorer and more.
It‘s not quite as polished as standalone reporting software but provides solid high-level reporting on your SEO data.
You can also take advantage of scheduled email reporting to automate sending regular reports to clients or team members straight from your Ahrefs account.
For a primarily research-focused tool, it‘s great to have these useful reporting capabilities baked right in too.
Key features:
- Custom reporting builder
- Ranking reports
- Site analytics reports
- Backlink tracking reports
- Scheduled email reports
Pricing:
Ahrefs starts from $99 per month for the Lite package up to $999 for the full Enterprise plan including rank tracking on 10,000 keywords.
You can trial any Ahrefs subscription for 7 days free.
Who it‘s best for:
Ahrefs suits SEO professionals needing to deliver client reports based specifically around its robust organic research data.
So if you largely rely on Ahrefs for backlink analysis, discovering high-potential content gaps, researching the competition etc, leverage its built-in reporting to share those insights.
It misses some scope though for adding wider datasets like Google Analytics, social etc.
5. SEO Spider
If you‘re specifically researching local SEO performance, SEO Spider should be your go-to reporting solution.
It makes compiling zip code or location-based SEO reports effortless thanks to custom local packs, map pack tracking and geo-modified SERP tracking.
So regardless if you‘re a local brick and mortar business or national chain with geo-targeted landing pages, SEO Spider has you covered.
You can build custom local reports filled with metrics from Google My Business, Google Maps rankings, website analytics and social media.
Granular location targeting ensures you get data and insights specific to the regions you‘re trying to rank locally.
Key features:
- Local rank tracking
- Google My Business integration
- Google Maps rankings
- Geo-targeted analytics
- Location-based reports
Pricing:
SEO Spider starts from $33 per month, but can rise considerably for location-based rank tracking across a large national site.
Contact them directly for detailed pricing based on your reporting needs.
Who it‘s best for:
Local service businesses and multi-location brands needing location-specific SEO reporting.
6. Botify
Regarded as one of the most powerful enterprise SEO crawl analysis tools, Botify also enables insightful reporting around your site‘s technical health and content optimization.
It compiles findings from Botify‘s intelligent crawl into optimisation reports, helping enterprises to fix critical issues, identify high-impact content gaps and benchmark progress.
The custom reporting dashboard also tracks keyword rankings over time, providing visibility into rising and falling SERP positions.
Integrations with Google Analytics and Search Console augment crawl data with real user metrics for richer reporting.
Key features:
- Crawl analysis reporting
- Technical SEO reports
- Content gap analysis
- Custom reporting dashboard
- Rank tracking
Pricing:
Botify is tailored for major enterprises, with custom pricing dependant on your site and reporting needs.
Get in touch with their sales team for a quote.
Who it‘s best for:
Botify suits enterprise-class websites like major online retailers, news publishers and equivalents needing large-scale SEO visibility.
For SMBs or less advanced sites, it‘s overkill. But for companies managing vast digital presences, Botify reporting provides optimization insights others lack.
7. Screaming Frog
If you need in-depth technical SEO audits to identify fixes and boost site health, Screaming Frog reporting excels.
It compiles crawling insights from across your site to uncover critical technical flaws, HTML improvements and content issues.
These custom SEO audit reports give technical SEOs and developers actionable advice for driving site speed, boosting security and improving accessibility.
As a leading enterprise SEO crawler, Screaming Frog drills into site health insights that rivals lack – making it invaluable for large and complex sites.
Key features:
- SEO audit reporting
- Crawl analysis reporting
- HTML & technical issue identification
- Custom content reports
- Exportable CSV datasets
Pricing:
Screaming Frog pricing starts from $149 for the Standard version or $449+ for the Enterprise edition.
Who it‘s best for:
If you need ultra-detailed technical SEO crawl analysis and reporting, Screaming Frog is a must for enterprise SEOs.
From media publishers to ecommerce stores, its custom reporting uncovers optimization insights that boost organic growth.
8. DeepCrawl
DeepCrawl competes closely with Screaming Frog for advanced technical SEO analysis.
Its intelligent site crawling surfaces issues around site speed, broken links, accessibility, security and more within insightful reports.
These identify must-fix technical problems significantly dragging down site health and SEO performance if left unchecked.
You can run on-demand crawls then leverage DeepCrawl‘s custom reporting to showcase high-priority problems, benchmark improvements and demonstrate ROI from fixes to clients.
Key features:
- Technical site audit
- Custom crawl analysis reporting
- Optimisation tracking
- Exportable CSV datasets
- Comparison reporting
Pricing:
DeepCrawl pricing starts from $299 per month for up to 300k URLs crawled. Enterprise pricing rises into the thousands for large sites.
Who it‘s best for:
Similarly to Screaming Frog, DeepCrawl suits companies operating large, complex websites needing technical oversight through actionable reports.
So online retailers, media sites and global brands with big digital presences stand to benefit most from its insights.
Choosing the Right SEO Reporting Software
With so many high-quality SEO reporting tools now available, deciding the best solution for your needs can feel overwhelming.
Follow this helpful criteria to determine the right platform:
Your Goals & Metrics
Do you primarily need ranking reports? Technical audits? Holistic reports encompassing multiple datasets?
Identify your must-have metrics and KPIs, then seek tools fitting that criteria.
Budget
SEO reporting tools range considerably in pricing from free options up to enterprise-grade solutions costing thousands per month. Set realistic budget expectations.
Branding & Presentation
If you‘re compiling client reports or senior leadership decks, prioritize solutions offering custom branding, logo insertion and polished formatting options.
Ease of Use
The best tools minimize setup time while offering simple reporting interfaces. Seek solutions matching your technical capabilities.
And don‘t forget to thoroughly test candidates with free trials before purchasing.
Identify products that feel intuitive with useful onboarding resources to get you creating winning reports faster.
Go Make Data-Driven SEO Improvements
Implementing a robust SEO reporting process can revolutionize your organic growth strategies through unlocking actionable data insights quickly and easily.
I hope this guide has helped match you to the best SEO reporting software for your specific needs and budget.
Now all that remains is signing up for a free trial and getting stuck into the insightful metrics and trend analysis to take your campaigns to the next level.
