Consumers today are highly active on social media, making it a crucial channel for lead generation that smart businesses cannot ignore. With over 4.2 billion social media users worldwide, platforms like Facebook, Instagram and LinkedIn present massive opportunities to connect with prospective customers.
However, merely having social media accounts is not enough. Follow this comprehensive guide that leverages insights from marketing experts as well as data-backed research on what truly works for converting social traffic. With these proven strategies, you can effectively attract, engage and convert social visitors into valuable leads.
Why Social Media Lead Generation is Critical for Business Growth
- Recent surveys reveal 78% of salespeople outsell peers by using social media for their business. (Study by Tomoson)
- Social media overtakes referrals as the #1 source of leads for B2B companies. (Study by Optinmonster)
- Over 80% of marketers say their lead generation efforts are now integrated with social media. (Study by Social Media Today)
With billions of active users that allow instant communication, promotion and customer insights, having an effective social media lead generation strategy is mandatory for growth.
When designed and managed strategically, your brand‘s social presence can become a 24/7 lead generating machine. Now let‘s explore proven tactics that work.
1. Ensure Your Social Profiles Attract Your Audience
Your social profiles will likely be the first touchpoint between prospects and your brand when generating leads. Having an optimized presence is crucial for setting the right first impression.
Below are 5 tips for social profiles that convert visitors:
Profile Photo
Studies by Social Media Today find profiles using logos in their profile photo receive up to 30% more profile visits compared to headshot images. Logos quickly establish brand familiarity.
Compelling Bio
Profiles using interactive language such as "Click here to learn more" in bios have 65% higher click-through rates according to Sprout Social.
Linked Landing Page
Linking to a targeted landing page rather than your homepage leads up to 5x more profile visitors to convert according to BI Science.
showcase Brand Personality
Display reviews, testimonials and awards on your profile establish credibility and trust for visitors.
Maintain Consistent Branding
Keep imagery, logo use, typography and messaging aligned across social platforms. This drives 46% greater brand memorability.
Now we shall move on to discussing content strategies…
