Here is a draft outline for a comprehensive 2500+ word blog post providing smart social media marketing tips for 2024:
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Lay the Foundation: Goals, Audience Research and Planning
- Clearly define your target audience(s) first
- Gather demographic and psychographic data
- Set specific, measurable SMM goals aligned to business objectives
- Ex: Increase website traffic by 30% in 6 months
- Audit your existing social presence
- Identify strengths and gaps
- Determine ideal platforms and strategy for each
- Ex. Instagram for visual content, LinkedIn for thought leadership
Produce Quality Social Content Consistently
- Educational, helpful posts – not overly promotional
- Craft content specifically for each platform
- Ex. Shorter posts for Twitter, visual content for Instagram
- Always include images, video and other media for increased engagement
- Use tools like BuzzSumo for trending topic ideas
Get More Eyeballs on Your Content
- Leverage hashtags appropriately on each platform
- @Mention influencers or other related accounts
- Share content in relevant Facebook and LinkedIn groups
Promote Your Social Presence
- Cross-promote content across your owned channels
- Run contests and giveaways
- Use link-in bios to drive traffic to website
- Collaborate with micro-influencers in your niche
Analyze Performance and Continually Optimize
- Use built-in analytics on each platform
- Consider more robust analytics programs
- Ex. Sprout Social, Agorapulse
- A/B test content types, posting times, etc.
- Adjust strategy based on key metrics and insights
Interact Authentically With Your Audience
- Respond to comments and questions
- Ask followers questions to spark engagement
- Share user-generated content
Consider Paid Amplification
- Start small with each platform‘s advertising tools
- Target ideal demographics and interests
- Monitor key metrics like CPC and CTR
- Continually optimize budgets, creative, and targeting
Integrate With Other Marketing Initiatives
- Promote new website content
- Highlight email subscriber offers
- Drive traffic to landing pages
- Boost SEO rankings by sharing links
Trends to Watch in 2023 and Beyond
- Live and video content
- AR/VR social experiences
- Personalization and segmentation
- Further algorithm changes
- List of 3-5 summarizing points
- Call-to-action
Let me know if you would like me to expand on any section further or begin drafting the full post! I‘m happy to incorporate any other ideas or details you would like covered.
