Welcome to our Wincher review. Your search engine rankings have a direct impact on your business. They drive traffic and they generate sales. So, when rankings fluctuate or drop – you need to know. That’s why you need an accurate rank tracking tool.
In this review, we’ll be taking a close look at Wincher – an extremely popular rank tracking tool that prides itself on its ability to deliver accurate rank checking. By the end of this review, you’ll be able to figure out whether this tool is right for your needs.
What is Wincher?
Wincher is a professional keyword rank tracking tool packed with features to help you monitor your performance on search results.
Aside from the functionality for checking online positions, the tool also includes the following:
- Free & unlimited keyword research
- Free & unlimited on-page SEO checker
- Creation of customized automated reports
- Free WP plugin
More importantly, Wincher positions itself as the most accurate among the user-friendly rank trackers out there.
How to Use Wincher
Before we begin, let’s set up your free trial account by going to Wincher. It doesn’t require your CC details; you should just verify your email.
After creating your account, you can add the websites you want to monitor, choose the device (mobile or desktop) and country where you want to monitor the website’s search rankings.
Wincher allows you to track your positions in certain areas and cities as well if you’re looking for a more geo-specific tracking solution.
To add your keywords to the rank tracker, Wincher offers a few options:
- Manually type keywords or get suggestions from Wincher.
- Import from Google Search Console or CSV file.
- Import keywords from another website, which you already track with Wincher.
- Find the relevant keywords through the Keyword Research tool.
Choose the best option for you and click on “Add keywords” and – voila! You’ll get daily rank tracking updates without any effort from your side.
To help you organize how the data is presented, you can create keyword groups for similar or related terms. Doing this allows you to segregate keywords according to the topic or pages they’re ranking for on Google.
Features
So far, Wincher looks just like any other keyword ranking tool in the market. But, of course, the devil is in the details – you can’t judge something just by looking at it for a few seconds!
Thus, let’s delve deeper into what Wincher does and how “accurate” it is as a keyword ranking tool.
Local Rank Tracking
If you run a local business, it’s essential to monitor the positions in the SERP in a specific area. Wincher allows keeping an eye on your performance in over 10k locations across 180 countries and growing. It’s more than enough for small business owners and bloggers for now.
On-Demand Data Update
Wincher updates all the data every 24 hours without exclusions. But Google SERPs can change very fast. Sometimes you need the freshest ranking position right now to react as quickly as possible. Wincher allows you to update the positions manually.
For example, you just updated a blog post or a particular page on your site within the day and want to see if it rose its position for a particular keyword. Wincher allows you to do that anywhere and at any time!
Competitor Tracking and Automated Alerts
Wincher’s Competitors feature allows you to monitor your competitors’ performance for the same keywords you’re ranking for. It also shows your competitors’ traffic for the keywords based on their average position and search volume.
From here, you can amass insights regarding your competitors and what you must do to outmaneuver them, if not outrank them!
For instance, should you be building links on some of your pages to rank higher than your competitors, or should you create content targeting new keywords instead? The answer to these questions depends on the data Wincher gathers for you!
Keyword Research Tool
Aside from being a keyword rank tracker, it also has keyword research features to help you target search terms to optimize your site based on various factors.
But before we look into its keyword research tool, let me be clear that Wincher is, first and foremost, a keyword tracking tool. It’s unfair to compare Wincher to other tools like SEMrush that offer more comprehensive features that aid you in your SEO efforts.
But their basic tool allows you to find relevant keywords and get insightful suggestions.
For example, typing in your seed word on the Related keywords tab will unearth terms that you aren’t ranking for and consider creating new content for or re-optimizing existing ones.
I consider it as an additional free bonus to the main rank tracker. Some suggested keywords are surprising as you may haven’t thought that your website is ranking for them.
User Permissions
Many SEO tools require additional costs for multiple users to your account. Thankfully, Wincher offers the Multiple user feature as part of any plan you choose.
From here, you can create different projects and give specific permissions to new users. For instance, you can assign a new user to a specific task and let him/her manage all the websites.
There’s also the External users feature. Unlike Multiple users, this interesting feature allows you to set restrictions on certain users to view other projects.
This is useful if you run the agency and have many various customers, so it’s only available in the Enterprise plan.
On-Page SEO Tool
Aside from the keyword research tool, Wincher’s on-page SEO checker helps you see how well your webpage is optimized for a specific keyword. Wincher gives you a score and shares a detailed list of tips on fixing the issues and ranking higher.
This is a great way to help you optimize your content for the keywords you’re trying to rank for it. You no longer have to guess why they’re not ranking higher on SERPs!
WordPress Plugin
If you’re running a WordPress site, you can download its WordPress plugin. Monitor up to 10 keywords and receive related keywords to rank for and track even with the free version.
However, a paid subscription lets you track unlimited keywords and up to 5 years of ranking history (instead of 7 days for free users).
Finally, all of the data is presented in a neat keyword table to help you monitor your search engine rankings more effectively from your WordPress dashboard.
Wincher Pricing
Wincher offers a plan-based pricing model, including three plans: Starter, Business, and Enterprise. The plans are pretty flexible, so you can choose the right option depending on the number of keywords you wish to track and functionality to have. Plans start from 29€/month (approximately $35) for monitoring 500 keywords and ten websites.
You can check all the details about the features of each plan here.
Pros and Cons
Pros
- Impressive data accuracy – Wincher does its job well – provides the freshest rank tracking data. You can get daily updates and refresh the position of the added keywords manually. That’s how all rank trackers should work.
- Simplicity – While many tools have such a complicated UX, Wincher impresses with its simplicity. Their design is clear, and even a beginner can be a PRO using this tool.
- Flexible pricing model – I like that you can change your preferences depending on the number of keywords you need to track. And their cheapest plan allows you to track 500 keywords daily – that’s more than enough for small business owners and bloggers. Do you need more? Try the Business plan and get back to the previous option if it works better for you. Everything is up to you.
Cons
- A simple keyword research tool – Wincher’s keyword suggestions, search volume, and other metrics are available for all the keywords you researched. But it doesn’t have a keyword difficulty score which could help users develop a much more robust keyword strategy. We’ve mentioned that Wincher is for tracking keyword rankings, so expecting the tool to do more than track keywords may be too much. Nonetheless, it’ll take time for people to find new keywords to monitor using the tool as it is.
Wincher: Verdict
Tracking keywords have never been easier than Wincher. Unlike other rank trackers, it has a clear idea of its target audience and delivers the goods and then some. From its precise scheduled or on-demand rank tracking to its on-page SEO tool, you can’t go wrong with Wincher for this purpose.
But that’s all Wincher is right now: a keyword tracker.
To be fair, one could argue for Wincher to be the best rank tracker due to the key features mentioned above. However, if you’re looking for a more sophisticated SEO tool containing all the features to help you launch a full-scale SEO strategy for your online business, Wincher isn’t for you.
Even its keyword research tool may not be enough as an added tool to complement its keyword tracking capabilities.
I fully believe Wincher is a feature or two away from becoming a more indispensable tool for monitoring your SEO rankings on other search engines. As it stands, it’s an excellent choice for tracking your Google rankings and helping you assess the SEO performance of your websites.
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